SOURCE: Auction Floor, Inc.

March 13, 2007 06:30 ET

Auction Floor, Inc. Announces Appointment of Richard Romanus to President of Auction Floor.Com, Inc.

Leading "Live Auction" Technology Company Appoints Auction Industry Veteran to President of Its Wholly Owned Subsidiary

INDIANAPOLIS, IN -- (MARKET WIRE) -- March 13, 2007 -- Auction Floor, Inc. (PINKSHEETS: AFLR) (the "Company"), an innovative software solutions provider to the live auction industry, today announced it has appointed Richard Romanus to President of the Company's wholly owned subsidiary Auction Floor.Com, Inc.

"The rapidly expanding online auction marketplace is uniquely positioned to adopt the Company's "live auction" platform as the default standard for the industry worldwide. We are assembling the resources to achieve this objective based on our superior technology, and a commitment to client service," stated Mr. Romanus. "I am very excited to be involved with this Company during such an important time in our industry."

"We are very pleased to have Richard on board," stated Andrew J. Stone, CEO and President of Auction Floor, Inc. "Richards's deep technical background and successful track record defining and delivering world-class products will help us continue to create the best products possible for our customers."

Prior to joining management of Auction Floor.Com, Inc., Mr. Romanus was appointed to the Company's Advisory Board Committee in February. Mr. Romanus has been a pioneer and motivator for the Auction Industry for more than ten (10) years. His expertise in high-tech digital video production, Internet hosting and design, and cutting edge tools and software has won him numerous state and national awards. An associate member of the NAA and many Auctioneer Associations since 1995, Mr. Romanus has an extensive background in computer hardware and software, technology, and the Auction Industry. Mr. Romanus will continue to serve as President/CEO of Blue Ridge Digital and Auction Services.com, Inc.

Through its web site, www.auctionfloor.com, the Company can provide bidding capability similar to those of timed auctions at eBay. With its proprietary "Bid Now" button, bidders can participate in the real-time progression of prices as if they were on the auction floor.

CAUTIONARY STATEMENTS

This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing.

Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

Contact Information

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    Auction Floor, Inc
    Investor Relations
    602-377-6388
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