SOURCE: Auction Floor, Inc.

February 20, 2007 09:55 ET

Auction Floor, Inc. Announces Appointment of Romanus, Economou and Doyle as Founding Members of Its Board of Advisors

Innovative Live Auction Software Solutions Company Appoints Corporate Development Bench to Accelerate Its Next Phase of Growth

INDIANAPOLIS, IN -- (MARKET WIRE) -- February 20, 2007 -- Auction Floor, Inc. (PINKSHEETS: AFLR) (the "Company") an innovative software solutions provider to the live auction industry, today announced it has named three members to its corporate advisory board. These founding members include Richard Romanus, CEO of Auction Services, Inc., Robert Doyle, Principal Auctioneer/Appraiser of Absolute Auctions & Reality (AAR), and John Economou, CEO of Lujohns Enterprises, Inc. (Bidder Central).

"We are most grateful and enthused to have such a talented and established slate of distinguished gentlemen as founding members of the Auction Floor, Inc. Board Of Advisors," stated Andrew J. Stone, CEO of Auction Floor, Inc. "Rick Romanus, Rob Doyle and John Economou bring proven track records of being the industry's foremost respected authorities and leaders of the live auction community, and collectively will direct and guide the Company into the future."

Biographical summaries for each member of the Company's Board of Advisors are provided below:

Richard A. (Rick) Romanus, Sr., is President/CEO of Blue Ridge Digital and, Inc., National Auction List and A.S. Marketing Center. Rick has been a pioneer and motivator for the Auction Industry for more than ten (10) years. His expertise in high-tech digital video production, Internet hosting and design, and cutting edge tools and software has won him numerous state and national awards. An associate member of the NAA and many Auctioneer Associations since 1995, Mr. Romanus has an extensive background in computer hardware and software, technology, and the Auction Industry.

Robert Doyle is Principal Auctioneer/Appraiser at Absolute Auctions & Realty, Inc. He is a certified Appraiser, certified Auctioneer and Real Estate Broker. A graduate of International Auction School and Certified Auctioneers Institute, he is committed to the auctioneer profession and was the 50th President of the National Auctioneers Association, Past-President of New York State Auctioneers Association, and Past-President of NYC Auctioneers Association. Rob also serves on the National Auctioneers Association Foundation Board of Directors.

John Economou is the President and CEO of Lujohns Enterprises Inc. (Bidder Central), a company that provides advanced live auction management systems and full service turnkey solutions for auctioneers. Mr. Economou is a three-time past President and current Board of Directors member of the Massachusetts Auctioneer Association (MAA).

Through its web site,, the Company provides a specialized bidding platform designed to attract more bidders to live auctions operating similar to those of timed auctions at eBay. With its proprietary "Bid Now" button, bidders can participate in the real-time progression of prices as if they were on the auction floor.


This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing.

Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

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