SOURCE: Auction Floor, Inc.

February 28, 2007 09:12 ET

Auction Floor, Inc. Announces Dual Listing on the Frankfurt Stock Exchange

Innovative Live Auction Software Solutions Company Announces Dual Listing on the Frankfurt Stock Exchange (FWB)

INDIANAPOLIS, IN -- (MARKET WIRE) -- February 28, 2007 -- Auction Floor, Inc. (PINKSHEETS: AFLR) (the "Company"), an innovative software solutions provider to the live auction industry, today announced that its shares have started trading on the Frankfurt Stock Exchange (FRANKFURT: ZUI) on February 7, 2007.

The Frankfurt Stock Exchange is one of the world's largest trading centers for securities. Boasting a share turnover of approximately 90 percent, it is Germany's largest exchange and one of Europe's largest exchanges in terms of the volume of securities traded. The Frankfurt Stock Exchange facilitates advanced electronic trading, settlement and information systems. In addition to floor trading, the exchange has Xetra, one of the leading electronic trading platforms in the world. The Frankfurt Stock Exchange is an international trading center, the world's 3rd largest trade-place for stocks, exceeded only by the NYSE and NASDAQ.

"We believe this dual listing on the Pink Sheets and Frankfurt Exchange will diversify and expand our shareholder base," stated John Chaloner, Chief Financial Officer of Auction Floor, Inc. "We also believe that this dual listing will enhance shareholder liquidity therefore helping increase the Company's trading volume."

Through its web site, www.auctionfloor.com, the Company provides a specialized bidding platform designed to attract more bidders to live auctions operating similar to those of timed auctions at eBay. With its proprietary "Bid Now" button, bidders can participate in the real-time progression of prices as if they were on the auction floor.

CAUTIONARY STATEMENTS

This press release does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

Contact Information