SOURCE: Auction Floor, Inc.

March 15, 2007 22:25 ET

Auction Floor, Inc. Announces First Successful Industrial Equipment Auction Using the A/F/ Live Auction Platform

Leading Technology Company Successfully Completes First Industrial Equipment Auction Using Its Proprietary "Live Auction" Platform

INDIANAPOLIS, IN -- (MARKET WIRE) -- March 15, 2007 -- Auction Floor, Inc. (PINKSHEETS: AFLR) (FRANKFURT: ZUI) (the "Company") a leading marketer and online software solutions provider to the auction industry, today announced it has successfully completed its first "live auction" in the large industrial equipment category. The auction was conducted for the well known food services auctioneer, Prime Equipment Auctions.

The Company reported that 46% of the available lots were sold online, a performance significantly above the industry average of 15%. The Company also announced that 10% of all online bids were placed using the Auction Floor platform.

"This auction was a tremendous success for Auction Floor, being our first large machinery auction," stated Mr. Richard Romanus, President of AuctionFloor.com. "This opens up new opportunities for the Company."

"International clients reported to the auctioneer that the only way they could truly 'bid live' was to click on the BID NOW button of Auction Floor," stated Michael Whelchel, marketing director of Auction Floor. "They were impressed with the speed and reliability of Auction Floor's web based platform compared to the slower and less reliable java based platforms of our competitors."

PRIME EQUIPMENT INC. is a family owned and operated auctioneers and appraisers business which specializes in the liquidation of new and used foodservice equipment auctioneers and appraisers.

Through its web site, www.auctionfloor.com, the Company attracts more bidders using special tools similar to those of timed auctions at eBay. With its proprietary "Bid Now" button, bidders can participate in the real-time progression of prices as if they were on the auction floor.

CAUTIONARY STATEMENTS

This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing.

Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

Contact Information

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    Auction Floor, Inc
    Investor Relations
    602-377-6388
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