SOURCE: Auction Floor, Inc.

February 21, 2007 09:25 ET

Auction Floor, Inc. Appoints Mr. John J. Chaloner to Interim Chief Financial Officer

Innovative Live Auction Software Solutions Company Appoints Seasoned Wall Street Veteran to Interim Chief Financial Officer

INDIANAPOLIS, IN -- (MARKET WIRE) -- February 21, 2007 -- Auction Floor, Inc. (PINKSHEETS: AFLR) (the "Company"), an innovative software solutions provider to the live auction industry, today announced it has appointed board member Mr. John Chaloner to interim Chief Financial Officer.

"John's highly respected credibility within the financial community and his strong business background makes him well-suited to become part of Auction Floor's Executive management," said Auction Floor President and CEO, Andrew J. Stone. "We look forward to the contributions he will make as he leads our financial team worldwide. I'm most pleased John has agreed to help Auction Floor during this interim period."

Mr. Chaloner is currently the President and Managing Director of FCS Advisors, a private merchant bank located in New York. Prior to his involvement with FCS Advisors, Mr. Chaloner's career highlights include Managing Director of Turing Capital, and Executive Management positions with Ranier Holdings LLC, United States Surgical Corporation, The Walt Disney Company, Salomon Brothers and the Coca-Cola Company.

Through its web site, www.auctionfloor.com, the Company provides a specialized bidding platform designed to attract more bidders to live auctions operating similar to those of timed auctions at eBay. With its proprietary "Bid Now" button, bidders can participate in the real-time progression of prices as if they were on the auction floor.

CAUTIONARY STATEMENTS

This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

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