SOURCE: Auction Floor, Inc.

January 30, 2007 09:58 ET

Auction Floor, Inc. Appoints Mr. John J. Chaloner to the Board of Directors

INDIANAPOLIS, IN -- (MARKET WIRE) -- January 30, 2007 -- Auction Floor, Inc. (PINKSHEETS: AFLR) (the "company") is pleased to announce that Mr. John J. Chaloner has been appointed to the Board of Directors of Auction Floor, Inc.

The Board has accepted the resignation of Mr. Michael A. Whelchel from the Board of Directors. Mr. Whelchel steps down from the Board of Directors to maintain crucial focus on IT enhancements, marketing and strategic alliances for the company.

"We're very excited to have a seasoned business mind like John join our team at Auction Floor," said Andrew Stone, CEO of Auction Floor, Inc. "John has been involved at the highest levels of consumer directed business ranging from finance and marketing all the way to regulatory approval. His depth and breadth of knowledge in the areas of end user Internet Technology are going to be of significant value to the company going forward. Based on John's rich background we think he will have a significant impact in these areas and look forward to his expertise and guidance," said Stone.

Mr. Chaloner is currently the President and Managing Director of FCS Advisors, a private merchant bank located in New York. Prior to his involvement with FCS Advisors, Mr. Chaloner's career highlights include Managing Director of Turing Capital, and Executive Management positions with Ranier Holdings LLC, United States Surgical Corporation, The Walt Disney Company, Salomon Brothers and the Coca-Cola Company.

Auction Floor, Inc. has advanced bidding tools for buyers and productivity tools for auction houses through its web site,


This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

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