SOURCE: Auctionata

Auctionata

October 01, 2013 07:33 ET

Auctionata and Ruby Lane Collaborate to Host Live Online Auctions for Antiques and Vintage Collectibles in the US and Globally

Two Companies Bring Antique and Collectible Sellers Important New Sales Channel and the Thrill of Auction; Initial Auction to Be Held on Dec 6, in Time for Holiday Buying and Featuring Rare and Exciting Americana Pieces Including Tiffany & Co. Silver and Enamel Circus Figurines, an Exquisite Mandolin-watch as a Pendant and Tiffany Studios Favrile Glass and Bronze Table Lamp

BERLIN, GERMANY and NEW YORK, NY and SAN FRANCISCO, CA--(Marketwired - Oct 1, 2013) - Online fine art and auction house, Auctionata, and well regarded antiques, vintage, and jewelry e-marketplace Ruby Lane are collaborating to expand their arts and antiques buying and selling opportunities to online auctions for audiences worldwide. On December 6th, and in time for holiday buying, the two companies will host their first auction "Antiques & Vintage Pieces" in a planned series of regular online auctions. For sellers, Auctionata and Ruby Lane bring a new sales and distribution channel. For buyers, the two companies bring the thrill of the live auction into the home or office and offer a wide selection of significant objects.

Auctionata is the inventor of and first patented producer of live, online auctions and covers the entire spectrum of an art and auction house: from expert curation of fine art, antiques and collectibles, to its unique, HDTV-production quality live online auctions. While Ruby Lane, having just celebrated its 15th year anniversary, brings a community of 2,500 trusted sellers representing over 510,000 antique, vintage, and jewelry items, and 1.5 million unique visitors each month.

On December 6, 2013 Auctionata and Ruby Lane will collaborate to host a large online auction selling antique and vintage objects to an international audience. The auction will be the first in a regular series of auctions where both sellers and buyers can come together in an online, live-streaming setting. Along with auctioneer Fabian Markus will be renowned and endeared art historian and appraiser Victor Wiener who served as the executive director of the Appraisers Association of America for 21 years, and is an avid collector of antiques and collectibles himself. Three notable, Americana objects that will be sold at auction include Tiffany & Co. Silver and Enamel Circus Figurines, an Exquisite Mandolin-watch as a Pendant and Tiffany Studios Favrile Glass and Bronze Table Lamp.

"We're creating a whole new entertainment and distribution channel with Ruby Lane. With our pioneering online auctions and Ruby Lane's thriving online marketplace we will now offer bidders anywhere in the world quick, easy and secure access to the objects they desire," said Alexander Zacke, CEO of Auctionata.

"We're excited to collaborate with Auctionata to offer our sellers and buyers another avenue into the online antique, vintage, and jewelry marketplace," says Tom Johnson, Founder and CEO of Rubylane.com.

Auctionata has 250 internationally renowned specialists (who appraise and curate all objects for sale), the largest independent network of experts worldwide. With its full service, Auctionata reaches millions of private sellers, collectors and dealers who find it difficult to sell in regional and highly fragmented, brick and mortar auction houses. Auctionata conducts weekly, global auctions with pieces ranging in value from hundreds to millions. In fact, the company recently broke an online auction world record selling Egon Schiele's Reclining Woman live for US$2.4M (the previous chart topper was one of Andy Warhol's "Flowers" series auctioned online for US$1.3M on artnet in July 2011).

Ruby Lane's approach has always been to stay deeply committed to the antiques and vintage communities while integrating real world transactions of antiques and vintage collectibles into the Internet's expanding global marketplace. Ruby Lane has built its reputation on its vetted sellers and outstanding customer service. Earlier this year, Ruby Lane received an award as the #1 site in Customer Service and Seller Communication according to eCommerceBytes.com, an independent trade publication for online merchants, with the release of its 2013 Seller's Choice Marketplace Ratings.

About Auctionata

As the world's online auctions pioneer, Auctionata offers the gamut of services of a fine arts dealer and auction house. Working 100% online, the company offers evaluation, appraisal, authentication and marketing of precious objects, along with all associated logistics. The Ruby Lane alliance is the second of several planned international partnerships for Auctionata, the first being an alliance with luxury watch portal Chrono24 providing online live auctions for their high-end timepieces. The innovative vision of the Berlin-based start-up is to open up the international art market to the general public via the direct access made possible by the internet and to bring the thrill of live, HD-quality auctions out of the brick and mortar auction houses and on to computing devices around the world. www.auctionata.com/en

About Ruby Lane

Ruby Lane is an online marketplace hosting over 2,500 individually-owned shops with a collective inventory of more than 510,000 items. Considered the premier online shopping destination for antiques and art, vintage, collectibles, and jewelry, Ruby Lane prides itself on bringing buyers and sellers together in one state of the art website. Founded in 1998, the company is headquartered in San Francisco, California. For additional information, please visit: www.rubylane.com

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