SOURCE: Auction Floor, Inc.

March 27, 2007 22:47 ET

AuctionFloor.com, Inc. Builds Relationships, Committed to Growth of Auction Industry Technology

President of AuctionFloor.com, Inc. Invited to Speak at State, National Auction Conventions

INDIANAPOLIS, IN -- (MARKET WIRE) -- March 27, 2007 -- Auction Floor, Inc. (PINKSHEETS: AFLR) (FRANKFURT: ZUI) (the "Company"), a leading marketer and online software solutions provider to the auction industry, continues to advance its commitment to building relationships with the auction industry. "We see Auction Floor as the future for the online auction business, a one-stop, integrated online location for auctioneers extending their reach for doing business on the web," said Jerry Floyd of Floyd's Prime Equipment, Inc., in Quitman, Texas.

Mr. Floyd collaborated with AuctionFloor.com earlier this month, conducting a successful "live auction" of large industrial equipment utilizing AuctionFloor.com's proprietary live auction platform. "When AuctionFloor.com asked us to sign-on for a live auction with national exposure, we were excited and honored," said Floyd, the owner of a well-established family-operated business which specializes in the appraisal and auction of new and used foodservice equipment.

"We had participated in eBay Live Auctions in the past, and thus had ideas of what we liked and disliked about online auctions. When AuctionFloor.com demonstrated their real-time online bidding software (no Java platforms), we were confident there would be positive results."

AuctionFloor.com reported that 46% of the available lots in the March auction were sold online, a performance significantly above the industry average of 15%. Furthermore, ten percent of all online bids were placed using the Auction Floor platform.

"We're building strategic relationships with the auction house community," said Richard Romanus, President of AuctionFloor.com, Inc., who has already been asked to speak at several state auction association conventions in 2007, as well as the National Auctioneers Association Convention in San Diego in July.

"This next generation technology is just what auctioneers need to help them prepare for future growth in a global market," Romanus commented. "My commitment to this industry started many years ago with a dedication to assist auctioneers to take advantage of technology to adapt and grow in a global marketplace. AuctionFloor.com was the missing piece to making this all a reality."

AuctionFloor.com has a slate of live auctions scheduled for the month of April as management continues to deploy the company's web-based "live auction" platform, allowing bidders to participate in the real-time progression of prices as if they were on the auction floor. Through its web site, www.auctionfloor.com, the Company attracts more bidders using special tools similar to those of timed auctions at eBay.

CAUTIONARY STATEMENTS

This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing.

Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

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