SOURCE: Audi of America

Audi of America

Audi of America

June 02, 2015 10:48 ET

Audi Achieves Second-Best Month for U.S. Sales With 11% Gain in May 2015

HERNDON, VA--(Marketwired - Jun 2, 2015) -

  • Audi sales YTD through May up 11.7% to 75,353 vehicles
  • Best month ever for Audi A3 sedan, A3 Cabriolet
  • Demand for Audi SUV models increased 36.7% for the month

Audi reported that its May 2015 sales increased 11.0% to 18,428 vehicles, a total that stands as the second-best month since the brand entered the U.S. market in 1970. May was also the 53rd consecutive month of record U.S. Audi sales.

The previous May record was set in 2014 with sales of 16,601 vehicles. The best month Audi has seen in the U.S. market came in December 2014 with sales of 19,238 cars and SUVs. Through the first five months of 2015, Audi U.S. sales rose 11.7% from last year to 75,353 vehicles.

A key driver of Audi sales gains for the month was the significant increase in demand for the A3 and S3 models that form the base of the Audi product lineup. May 2015 was best month on record for the A3 and S3 sedan models with 3,035 cars sold, as well as for the A3 Cabriolet with 458 cars sold. Combined, the 3,493 A3 and S3 sales trailed only the 4,280 sales of the popular Audi Q5 and SQ5 crossovers in the Audi results.

"A year after launching the new A3 models, we are seeing payoff from our bold decision to reimagine a key component of the Audi lineup and take advantage of a luxury car segment poised to take off," said Scott Keogh, President, Audi of America. "The record sales for the A3 and S3 sedans, along with the A3 Cabriolet, show this was a risk well worth taking. And we aren't done yet with the all-new A3 Sportback e-tron coming this fall as the first plug-in Audi."

May represented strong demand for Audi luxury SUVs with a 36.7% increase in May sales encompassing the Audi Q3, Q5 and Q7 models. The Q5 posted an 11.6% increase from a year earlier, and the Q7 posted a 25.3% increase from last May. The Audi Q3 wasn't available in May 2014.

Audi Certified pre-owned vehicle sales also achieved their second-highest total for any month and the best May ever with a 5.8% gain on 4,405 CPO vehicles sold. Audi CPO sales year-to-date increased 8.3%

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros -- 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.

AUDI US SNAPSHOT --MTD--   --YTD--
Model Line May '15 Actual   May '14 Actual   Yr/Yr % change   May '15 YTD  Actual   May '14 YTD Actual   Yr/Yr % change
A3 3,493   2,261   54.5%   14,423   5,283   173.0%
A4 2,785   3,123   -10.8%   10,684   14,034   -23.9%
A5 1,341   1,914   -29.9%   5,618   6,984   -19.6%
A6 2,027   2,151   -5.8%   8,978   9,719   -7.6%
A7 838   861   -2.7%   2,707   3,783   -28.4%
A8 416   432   -3.7%   1,870   2,049   -8.7%
allroad 223   327   -31.8%   1,076   1,619   -33.5%
Q5 4,280   3,836   11.6%   17,396   15,903   9.4%
Q7 1,823   1,455   25.3%   6,895   7,006   -1.6%
Q3 1,128   0   --%   5,380   0   --%
R8 73   52   40.4%   312   357   -12.6%
TT 1   189   -99.5%   14   745   -98.1%
Total Audi Sales 18,428   16,601   11.0%   75,353   67,482   11.7%
Total CPO Sales 4,405   4,162   5.8%   19,685   18,178   8.3%

NOTES:
- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet.
- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.
- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
- A6 includes A6 Sedan and S6 Sedan.
- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
- Q5 includes Q5 and SQ5.
- R8 includes R8 Coupe and R8 Spyder.
- TT includes TT Coupe, TTS Coupe, TT Roadster and TTS Roadster.