SOURCE: Audi of America

Audi of America

April 01, 2015 10:15 ET

Audi Achieves Second-Best U.S. Sales Month in March 2015

HERNDON, VA--(Marketwired - Apr 1, 2015) -

  • Sales for the most recent month rose 20% to 17,102 vehicles
  • March 2015 represents the 51st consecutive monthly sales record in Audi U.S. history
  • A3 sedan, A3 Cabriolet and Q3 SUV attained all-time record sales

Audi reported that its March 2015 sales increased 20% to 17,102 vehicles, a total that stands as the second-best month in U.S. sales for the premium brand.

March 2015 stands as the 51st straight monthly sales record in Audi U.S. history, as well as the best-ever March results. The previous March record was set in 2014 with sales of 14,246 vehicles. Through the first quarter of 2015, Audi U.S. sales rose 13.8% from last year to 40,098 vehicles.

"The dedication of our dealers, coupled with the timely launch of the Spring of Audi Sales Event, resulted in many happy Audi customers during the month of March," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "With this momentum carrying into the critical spring selling season, we are confidently on our strategic plan for 2015."

Consumer demand for the A3 sedan, the A3 Cabriolet and the Q3 SUV reached unprecedented levels in March, with each of these models posting record sales for the month.

The Q5 SUV and A6 models continued to sustain high demand as well, with the Q5 posting a 17.2% increase in sales from last year, and the A6 posting a 5.2% increase from last year.

Audi Certified pre-owned vehicle sales also remained strong. This month yielded a total of 3,881 CPO vehicles sold, which is just five units shy of the current March record; CPO sales year-to-date increased 9.6%.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros -- 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.

AUDI US SNAPSHOT   --MTD--   --YTD--
Model Line   Mar '15 Actual   Mar '14 Actual   Yr/Yr % change   Mar '15 YTD  Actual   Mar '14 YTD Actual   Yr/Yr % change
A3   3,081   300   927.0%   7,743   863   797.2%
A4   2,266   3,334   -32.0%   5,572   7,744   -28.0%
A5   1,303   1,536   -15.2%   2,977   3,491   -14.7%
A6   2,328   2,212   5.2%   4,812   5,436   -11.5%
A7   601   854   -29.6%   1,115   2,106   -47.1%
A8   461   477   -3.4%   1,067   1,174   -9.1%
allroad   230   358   -35.8%   638   943   -32.3%
Q5   3,934   3,357   17.2%   9,354   8,774   6.6%
Q7   1,560   1,592   -2.0%   3,452   4,089   -15.6%
Q3   1,268   0   0.0%   3,187   0   0.0%
R8   69   74   -6.8%   170   225   -24.4%
TT   1   152   -99.3%   11   383   -97.1%
Total Audi Sales   17,102   14,246   20.0%   40,098   35,228   13.8%
Total CPO Sales   3,881   3,886   -0.1%   11,309   10,314   9.6%

NOTES:
- A3 includes A3 sedan, S3 sedan and A3 Cabriolet.
- A4 includes A4 sedan and S4 sedan, but does not include Audi allroad.
- A5 includes A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
- A6 includes A6 sedan and S6 sedan.
- A7 includes A7 sedan, S7 sedan and RS 7 sedan.
- A8 includes A8 sedan, A8 L sedan and S8 sedan.
- Q5 includes Q5 and SQ5.
- R8 includes R8 coupe and R8 Spyder.
- TT includes TT coupe, TTS coupe, TT roadster and TTS roadster.