SOURCE: Audi of America

May 01, 2013 11:28 ET

Audi Achieves Third-Best Monthly Sales in Its History in April 2013

HERNDON, VA--(Marketwired - May 1, 2013) - Audi of America

  • Audi sold 13,157 vehicles in April, up 14.2%; YTD sales up 15.5%
  • Only December 2012, March 2013 topped the April 2013 sales totals
  • Top-end A8, A7, A6, Q7 models make up 32% of total April sales

Audi today reported April 2013 sales of 13,157 vehicles, a 14.2% increase over the previous April record set last year. April stands as the 28th consecutive month of record sales for the brand.

Audi year-to-date sales through the end of April 2013 were 15.5% above the pace set a year earlier when Audi finished with record annual results in the U.S. Sales in April 2013 were only exceeded by the sales of 14,841 vehicles in December 2012 and 13,253 vehicles in March 2013.

Sales of Audi premium category vehicles (Audi A8, Audi A7, Audi A6, and Audi Q7) increased 23% YTD, and represent 32% of total Audi sales YTD. Demand for the Audi flagship cars the Audi A8 and S8 sedans, jumped 30% while the Audi Q5 luxury SUV posted a 32% gain for the month. Audi momentum also benefitted strongly from robust demand for the Audi Q7, which generated a 33% sales increase for the month, and a 44% increase above sales in the January-April 2012 period.

"Audi shows no sign of slowing down in the U.S. market, and April clearly demonstrated that fact," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "To record the third-best sales totals ever in the traditionally fickle month of April is a remarkable achievement for our brand."

Highlights:

  • Sales mix for Audi S performance variants finished the month at 17% for the S4 sedan; 39% for the S5/ RS 5 Coupe; 27% for the S5/ RS 5 Cabriolet; 10% for the S6; 21% for the S7; 22% for the S8; 52% for the TTS / TT RS coupe and 41% for the TTS Roadster.
  • Audi A5 sales up 27% compared to April 2012; YTD sales grew 13% compared to previous period. 
  • Sales of Audi A6 increased 22% compared to April 2012; YTD sales grew 22% compared to previous period.
  • Sales of the Audi A8 increased 30% compared to April 2012; YTD sales grew 36% compared to previous period.
  • Sales of the Audi Q5 increased 32% compared to April 2012; YTD sales grew 36% compared to previous period.
  • Sales of the Audi Q7 increased 33% compared to April 2012; YTD sales grew 44% compared to previous period.
  • Audi sold 468 allroad models in April, bringing YTD sales to 1,758 of the sport wagon.
  • Sales mix for Audi TDI clean diesel models finish the month at 9% for the A3 TDI and 29% for Q7 TDI. A3 sales in April 2013 were down substantially as the brand prepares for the arrival of the all-new A3 sedan in early 2014.
  • For the record-setting month of April 2013, five Audi models recorded year-over-year sales increases of 20% or more, including the Audi A5, Audi A6, Audi A8, Audi Q5 and Audi Q7.
  • Audi Certified pre-owned sales increased 14% to 3,257 vehicles in April; YTD increased 6% to 12,311 vehicles sold.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

AUDI US SNAPSHOT           --YTD--  
Model Line April
'13
Actual
April
'12
Actual
  Yr/Yr %
change
  April
'13
YTD
Actual
April
'12
YTD
Actual
Yr/Yr %
change
 
A3 55 642   -91.4 % 798 2,329 -65.7 %
A4/ allroad 3,611 3,108   1.1 % 13,406 11,794 -1.2 %
A5 1,809 1,420   27.4 % 5,810 5,131 13.2 %
A6 1,905 1,565   21.7 % 6,280 5,146 22.0 %
A7 645 780   -17.3 % 2,728 2,805 -2.7 %
A8 467 358   30.4 % 1,929 1,423 35.6 %
Audi Q5 3,241 2,462   31.6 % 11,437 8,432 35.6 %
Audi Q7 1,183 887   33.4 % 4,084 2,842 43.7 %
R8 71 92   -22.8 % 238 335 -29.0 %
TT 170 207   -17.9 % 633 754 -16.0 %
Total Audi Sales 13,157 11,521   14.2 % 47,343 40,991 15.5 %
Total CPO Sales 3,257 2,863   13.8 % 12,311 11,649 5.7 %

NOTES:
- 2012 A4 includes Audi A4 Avant, A4 sedan, S4 sedan and Audi allroad models.
- 2012 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet and S5 Cabriolet models; 2013 includes RS 5 Cabriolet
- 2012 A6 includes Audi A6 sedan and S6 sedan.
- 2012 A7 includes A7 sedan and S7 sedan.
- 2012 A8 includes Audi A8 sedan, A8 L sedan and S8 sedan models.
- TT includes Audi TT, TTS, TT RS coupe'; TT and TTS roadster models.
- R8 includes Audi R8 coupe and R8 Spyder models.