SOURCE: Audi of America

Audi of America

March 10, 2014 14:00 ET

Audi and AT&T Announce Pricing for First Ever In-Vehicle 4G LTE Connectivity

HERNDON, VA--(Marketwired - Mar 10, 2014) -

  • Audi and AT&T will offer two data plan options: a 5GB/ 6-month plan for $99 and a 30 GB/ 30-month plan for $499 (best value).
  • All Audi A3 sedans equipped with Audi connect® will receive a free six-month trial period.
  • First-ever 4G LTE service launches with new Audi connect® system in all-new 2015 A3 sedan.

Audi of America and AT&T announced new data plans for the all-new 2015 A3 sedan, which debuts this month, and will enable the first-ever in-vehicle 4G LTE data connection in North America. The data plans will be competitively priced, starting at $99 for a 6-month plan and $499 for a 30-month plan.

"Having the choice of two data plans gives the consumer the opportunity to choose a contract that works best for their lifestyle and allows them to maintain connectivity in the vehicle for an extended period of time," said Scott Keogh, President, Audi of America. "The new AT&T data plans with 4G LTE connectivity will allow Audi drivers to enjoy seamless navigation, streaming and high-speed access to the Internet."

Audi and AT&T will offer two limited data plans: a 6-month plan with 5 Gigabytes of data and a 30-month plan with 30 GB. All Audi A3 sedans equipped with Audi connect® will receive a free six-month trial period. Previous experience with 3G+ Audi connect owners has shown they prefer either a 6-month or a 30-month term, which are designed to accommodate the consumer's typical usage. The plans are based off typical usage in a vehicle. Customers can be sent e-mail alerts if they near the data plan limit.

As previously announced, this summer Audi will become the first automaker to offer a Mobile Share data plan option to AT&T wireless customers who would like to add their vehicle to their existing Mobile Share plan.

Audi plans to roll out 4G LTE capability across its entire lineup as new or refreshed models come to market. AT&T has the nation's most reliable 4G LTE network.* AT&T was named America's fastest 4G LTE network in PC Magazine's 2013 Fastest Mobile Networks 30-market study, and also swept the top rankings in all six U.S. regions from coast to coast: Northeast, Southeast, North-Central, South-Central, Northwest and Southwest.

The new A3 family will feature the most advanced version of Audi connect, including picture navigation, read-aloud news headlines, Facebook and Twitter alerts, access to more than 7,000 Web radio stations, personalized RSS news feeds, and more.

An accompanying mobile app will allow advanced functionality between the MMI system and smartphones, reducing the need for Audi motorists to handle their devices when accessing some smartphone-based features.

For more information, please visit www.audiusa.com/audiconnect.

*
*Limited 4G LTE availability in select markets. LTE is a trademark of ETSI. AT&T's 4G LTE reliability claim based on analysis of data network connection and data transaction success rates reported by Nielsen during network tests conducted across 211 markets from July 2012 to July 2013, and compares carriers with nationwide 4G LTE networks.
**PC Magazine, June 17, 2013;
http://www.pcmag.com/article2/0,2817,2420333,00.asp

ABOUT AUDI
 
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates -- AT&T operating companies -- are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.

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