SOURCE: Audi of America

Audi of America

March 06, 2014 13:29 ET

Audi Announces Grand Opening of New Houston Flagship Dealership

HERNDON, VA--(Marketwired - Mar 6, 2014) -

  • Audi Central Houston is the largest Audi dealership in the U.S.
  • Dealership features a 10-car showroom and innovative design focused on improved customer experience
  • Dealership open just in time for the debut of the all-new Audi A3 sedan

Audi today announced the grand opening of Audi Central Houston, a new flagship dealership for the Houston, Tex., area. The dealership is the brand's largest in the nation, boasting more than 142,000 square feet and a 10-car showroom.

"Houston, along with the entire state of Texas, remains a high priority region in the Audi U.S. growth strategy. The opening of Audi Central Houston indicates considerable progress toward our goal of becoming the country's top luxury automaker," said Mark Del Rosso, executive vice president and chief operating officer, Audi of America. "This new dealership exemplifies the growing investment of our dealer body and will lead by example by providing benchmark levels of customer and ownership experience."

Located just off the Southwest Freeway, the new dealership was built for the cost of approximately $25 million. The dealership features ample space over seven floors, which include indoor parking for all cars in the dealer inventory. In total, the facility can store more than 300 vehicles inside the building. The dealership also has 30 service bays, nine inspection bays, two alignment bays and an automated car wash. Customers will be able to relax in an upgraded Quattro Café that now includes pastries, fresh fruit and bagels every morning as well as a gourmet line of coffee and espresso.

On staff will be 29 technicians, including one from the Audi Vets to Tech program. Ultimately, technicians will be able to exchange texts with a customer when their vehicle service is completed so their car is ready to go when they arrive at the dealership, making the service experience wait-free.

The newly opened dealership is operated by Sonic Automotive, Inc. of Charlotte, North Carolina, one of the largest automotive retailers in the U.S. The company operates in 15 states with 107 dealerships representing 29 different brands of automobiles. 

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit or for more information regarding Audi vehicles and business topics.