Audi Canada

Audi Canada

December 02, 2007 18:00 ET

Audi Canada Leads the Way and Lowers Most MSRPs to Reflect Canadian/U.S. Dollar Parity

TORONTO, ONTARIO--(Marketwire - Dec. 2, 2007) - For Canadian consumers looking for one more good reason to jump into the luxury car market, that search has ended. Audi Canada announced today that for the first time in the company's history, MSRPs have been reduced on nearly all models to reflect the Canadian dollar's parity with the U.S. currency. Effective immediately, most 2008 Audi models (as well as remaining 2007 models) will see price reductions of up to $5,000. These models include all A3 models, all A6 models including S6, all A8 models including S8, all TT models, all Audi Q7s, and all A4 Cabriolets and S4 Cabriolets. Audi Canada is the first manufacturer to reflect Canada's stronger loonie in its prices since parity was achieved in late September.

"Audi has been improving its value equation gradually as the Canadian dollar has risen," said Diego Ramos, Executive Vice President, Audi Canada. "Now with our MSRP reductions, cash incentives, and competitive lease and finance rates, more Canadians can experience Audi's sophisticated, dynamic and powerful ride." Audi began addressing the currency situation with the 2008 model year when it introduced a limited amount of A4 Special Edition which included over $3,000 worth of additional features. This successful vehicle will now be added to the regular offer program.

"At Audi, we listen very carefully to our customers," continued Ramos. "They have been telling us that cash is nice but what they really want is a longer term commitment and MSRP reduction it the right answer."

Audi Canada is also offering competitive lease and finance rates. Many models have cash incentives from $2,000 to $12,000 that are in effect during the month of December.

To promote these excellent values, Audi Canada will run an open letter to Canadian luxury car consumers in ads in newspapers across Canada on Monday, December 3rd.

Full details of the MSRP Adjustments and the cash incentives by model appear below:



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MSRP Cash
Adjustment Incentive
Carline Model Year Amount "Stackable"
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A3 2.0T 2007 + 2008 -$1,500
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A3 3.2 2007 + 2008 -$2,000
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A4 2.0T Cabriolet FWD 2007 + 2008 -$2,450 $2,000
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A4 2.0T Cabriolet quattro 2007 + 2008 -$2,450 $2,000
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A4 3.2 Cabriolet quattro 2007 + 2008 -$2,850 $2,000
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S4 4.2 Cabriolet 2007 + 2008 -$4,600 $4,000
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RS4 2007 + 2008 $0 $12,000
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A6 3.2 Sedan quattro 2007 + 2008 -$3,700 $2,000
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A6 4.2 Sedan quattro 2007 + 2008 -$3,700 $2,000
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S6 5.2 Sedan quattro 2007 + 2008 -$5,000 $4,000
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A6 3.2 Avant quattro 2007 + 2008 -$3,700 $2,000
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A8 4.2 2007 + 2008 -$5,000 $2,000
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A8L 4.2 2007 + 2008 -$5,000 $2,000
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A8LW12 2007 + 2008 -$5,000 $4,000
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S8 2007 + 2008 -$5,000 $4,000
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Q7 3.6 Premium 2007 + 2008 -$2,000 $2,000
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Q7 4.2 Premium 2007 + 2008 -$2,500 $2,000
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TT Coupe 2.0T FWD 2007 + 2008 -$3,700 $2,000
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TT Coupe 3.2 quattro 2007 + 2008 -$4,100 $2,000
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TT Roadster 2.0T FWD 2007 + 2008 -$3,700 $2,000
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TT Roadster 3.2 quattro 2007 + 2008 -$4,100 $2,000
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About Audi Canada

Audi's history in Canada dates to 1971, when the brand was first introduced on the Canadian market. Today, a network of over 37 Audi retailers nationwide sell and service a range of premium vehicles that include the Audi A3 sportback; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the pulse-quickening RS 4 sports sedan; the design-leading A6 sedan and Avant; the Audi Q7 performance SUV; the all-aluminum Audi A8; the V10-powered S6 and sovereign S8 performance sedans; the all-new 2008 TT Coupe and Roadster models and the incredible new R8 mid-engined sports car.

Audi Canada is headquartered in Ajax, Ontario and markets a line of luxury cars built in plants in Ingolstadt and Neckarsulm, Germany, Bratislava, Slovakia and Gyr, Hungary. The parent company, AUDI AG, is headquartered in Ingolstadt, Germany.

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