SOURCE: Audi of America

Audi of America

November 28, 2012 17:19 ET

Audi Demonstrates Technologies Aimed at Making Megacity Driving Safer, Less Stressful

Audi Urban Intelligent Assist (AUIA) Research Will Be on Display at LA Auto Show With Innovations Powered by Three Major California Universities

HERNDON, VA--(Marketwire - Nov 28, 2012) - The Audi Urban Intelligent Assist (AUIA) research initiative will showcase the technologies and approaches it is taking to make the challenges of navigating the chaotic roadways of the world's megacities less stressful, safer and more efficient a generation from now.

The AUIA research will be demonstrated through an interactive display at the Audi stand throughout the Los Angeles Auto Show, which opened today. The exhibit will highlight the advancements in predictive technology made by AUIA, harnessing the power of Big Data through algorithms, real time data, Human Machine Interface (HMI), advanced sensors, lidar/radar detections and other innovative approaches. 

Throughout the Los Angeles Auto Show, the exhibit will demonstrate the Audi intention to develop connected car technologies that reduce congestion and improve safety. The research is also focused on providing information to motorists on the driving conditions that will confront them before they begin their journeys -- and along their routes -- each day.

AUIA is a project launched by AUDI AG and the Volkswagen Group Electronics Research Laboratory (ERL) in Silicon Valley. The three-year research initiative taps the expertise of three leading California engineering research universities: the University of Southern California, the University of California at Berkeley and the University of California at San Diego. The AUIA project is the latest in a series of university collaborations that Audi has formed to explore the frontiers of automotive technologies and electronics. The project continues to make strides in solving tomorrow's mobility challenges and developing technologies to provide motorists a stress-free commute.

"The goal of AUIA is to find connected car technologies that reduce congestion, improve safety and make urban driving less stressful, and truly take this information to the next level by applying it to day-to-day life on the road." said Malte Moeller, Project Manager, Audi AG.

At the Los Angeles Auto Show, the AUIA demonstrator exhibit will focus on two primary applications: Audi Driver Centric Urban Navigation and Audi Urban Assistance. The display will include interactive elements across six screens that allow visitors to explore how driving with predictive technology will enhance their day-to-day driving experience. A large main screen depicting a virtual city will illustrate the applications in action and demonstrate how the surrounding environment influences the vehicle.

Audi Driver Centric Urban Navigation
Research teams at USC utilize urban information collected from multiple on and off board sources to predict how the city flows throughout the day. Used in combination with driver diagnostic information, AUIA applications generate the most comfortable and efficient route for each driver, offer recommendations about route planning, and provide route guidance tailor-made to each user to make each trip smart and stress-free. Driver Centric Urban Navigation applications that will be demonstrated include:

  • Time-2-Start
    • Using a mobile application, Time-2-Start will notify drivers via their mobile devices of how long it will take them to reach their destination before they embark on their journey. 
  • Smart Parking
    • Smart Parking helps to identity the parking habits of the driver. Based on the preferences of the driver, the system searches for a parking spot in the destination area and automatically provides navigation.
  • Predictive Traffic
    • Predictive Traffic is able to predict and analyze the current traffic pattern based on actual traffic data, historical traffic data, weather data and events.
  • Predictive Destination
    • Predictive Destination is able to predict the destination a motorist is most likely to pick based on their driving history, appointments, key calendar dates and other data affecting their life schedules. 
  • Naturalistic Guidance
    • Naturalist Guidance uses surrounding landmarks to provide detailed instructions for easy navigation (e.g. "Please turn left by the gas station").
  • Seamless Navigation
    • Seamless Navigation provides walking guidance to the driver from his/her "Smart Parking" spot directly to his/her destination.

Audi Urban Assistance
Additionally, USC, in collaboration with UC San Diego and UC Berkeley PATH is developing Audi Urban Assistance. The research focuses on determining critical information in urban situations, such as vehicle and pedestrian detection for intersection safety, available parking spaces near a destination or the governing traffic rules at the time of arrival. Audi Urban Assistance applications that will be demonstrated include:

  • Merge Assist
    • Merge Assist supports the driver while merging on the highway utilizing components of speed calculation, speed displayed in the instrument cluster and green LEDs on the side mirrors that notify the driver that it is safe to merge.
  • Lane Change Assist
    • Lane Change Assist system monitors the blind spot areas, as well as fast-approaching vehicles and hazardous objects, to aid the driver in changing lanes on the highway. The system signals the driver when it is safe to change lanes via green LED lights on the side mirrors.
  • Attention Guard
    • Attention Guard helps with the early detection of driver distraction with the introduction of countermeasures that get the attention of the driver and bring the focus back on the road.

Moderators will be on-site to provide demonstrations of the different initiatives. The AUIA exhibit will be on display throughout the Los Angeles Auto Show Press Days taking place November 28 - 29 and from November 30 - December 9 when the show opens to the public.

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit or for more information regarding Audi vehicle and business issues.

The Electronics Research Laboratory (ERL) in Palo Alto, California, is a high-tech think-tank that has been developing new technologies for Audi cars and other brands within the Volkswagen Group since 1998. The ERL focuses on accelerating automotive innovation for future production vehicles. Positioned in the heart of Silicon Valley, the ERL works closely with many of the world's leading high-tech companies, start-ups, and universities. Information regarding the ERL can be found at

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