SOURCE: Audi of America

Audi of America

April 16, 2014 00:01 ET

Audi Introduces the All-New Audi A3 TDI Sportback

HERNDON, VA--(Marketwired - Apr 16, 2014) -

  • The decision to bring the Audi A3 Sportback TDI® clean diesel to the U.S. market follows an outpouring of enthusiasts' support
  • The newest model will arrive in 2015 to join the aggressive Audi push to expand the compact luxury segment
  • The A3 TDI Sportback will join the A3 e-tron Sportback to provide a range of efficiency choices in a versatile design

Fans have spoken and Audi is responding with the all-new Audi A3 TDI Sportback set to arrive in the U.S. in the summer of 2015. The A3 TDI Sportback is the latest model to join the newly launched Audi A3 family and the expanded model lineup of Audi TDI models.

It will make its U.S. debut at the New York International Auto Show on April 16th. The A3 TDI Sportback is a premium, compact hatchback that pairs fuel efficiency and coupe-like looks with the utility of a crossover. Its quality engineering and advanced features offer ideal performance and functionality along with advanced technology and driving dynamics. 

"The A3 TDI Sportback has an incredibly passionate and loyal fan base, this new version has been one of our most requested models since the announcement of the new A3 family," said Scott Keogh, President, Audi of America. "This new A3 TDI Sportback combines excellent fuel economy with advanced technology and utility and will make a stunning addition to the already impressive A3 family."

The A3 TDI Sportback will join the newly launched all-new A3 family, which will be introduced over the next 18 months -- the Audi A3 Sedan, Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 Sedan and the A3 Sportback e-tron® gasoline electric hybrid (PHEV). These vehicles are redefining the standards of the entry level premium market with new innovative technologies and the detailed craftsmanship found in larger flagship Audi sedans.
In addition to advanced technology, the Audi A3 TDI Sportback will offer the consumer the fuel efficiency of the iconic Audi TDI clean diesel powertrain. This will include a 150 horsepower 2.0 TDI® clean diesel mated to the standard 6-speed S tronic® transmission. This transmission provides the driver immense shifting flexibility and driving pleasure with smooth, dynamic acceleration and virtually no interruption to the power flow.

Audi has now answered with two sportback options, the A3 e-tron PHEV and the newly announced A3 TDI. When these two models reach the market next year Audi will have a compelling green narrative in the versatile sportback packaging. One choice for eco-conscious drivers facing a typical American commute, another for those with longer daily hauls who require the superb range TDI offers.

The A3 marks the first time that an A-segment vehicle will offer available features including MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio. The new A3 family will feature the most advanced version of Audi connect®, including picture navigation, read-aloud news headlines, Facebook® and Twitter® alerts, access to more than 7,000 Web radio stations, personalized RSS news feeds and more.

Audi has been at the forefront of clean diesel since the introduction of Audi TDI technology in the U.S. in 2009. Since then, more than 37,500 Audi TDI vehicles have been sold in the U.S., delivering an average of 30% better fuel economy and range than their gasoline counterparts (based on EPA fuel economy estimates). Continuing the brand's commitment to clean diesel technology and innovative solutions that help improve efficiency and driving dynamics, Audi has made a dramatic expansion of TDI technology in the U.S., with five 2014 models available including the A6, A7, A8 L, Q5, and Q7.

Audi TDI technology provides drivers with fewer trips to the pump, excellent performance and lower CO2 emissions than comparable gasoline vehicles (based on EPA estimates). In 2014, Audi of America will introduce the all-new A3 TDI sedan in the U.S.

To view running footage of the 2016 A3 TDI Sportback please visit: http://www.audiusanews.com/mediacenter.do?method=viewVideo&videoGalleryTOList=1170413d411614

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

Always pay careful attention to the road, and do not drive while distracted. 

EPA estimates for the TDI and e-tron haven't been established at this time, they will be announced closer to on sale dates.

Available EPA fuel economy estimates are provided and identified as such. All other fuel economy values are forecast manufacturer estimates for the USA; EPA estimates for those models were not available at time of release. Individual mileage will vary and depends on several factors including driving habits and vehicle condition.

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