SOURCE: Audi of America

Audi of America

December 19, 2014 10:59 ET

Audi Launches Expanded, Streamlined and More Intuitive Media Web Site

HERNDON, VA--(Marketwired - Dec 19, 2014) -

  • The new audiusa.com/newsroom site offers a significantly enhanced search engine to provide easier access to Audi news and information
  • Media and Audi fans can follow the latest news from Audi on a new Twitter feed @AudiNews
  • Responsive grid design allows far easier mobile browsing of the site

Audi of America launched a new web site for journalists, bloggers and other news-media professionals at audiusa.com/newsroom. The completely redesigned site delivers a much easier, quicker and more satisfying experience and expanded, up-to-date information about Audi vehicles, the brand and other aspects of the company.

Integrated with audiusa.com, the company's general web site, the new audiusa.com/newsroom will allow journalists, bloggers and other news-media professionals -- as well as Audi brand fans -- to dig deeply into topics without having to visit multiple web sites.

The site also provides simplified access to journalists, with no registration required. And at audiusanews.com, journalists and other Audi fans can follow the latest news from Audi on a new Twitter feed (@AudiNews) that will keep them in the know and up to date on developments at Audi of America.

"With audiusanews.com, we are elevating the look, feel, functionality and overall capabilities of our U.S. newsroom to a level that's consistent with the elevated performance of the Audi brand and product line in the American market," said Joe Jacuzzi, Chief Communications Officer of Audi of America. "We are making it easier and more satisfying for news-media professionals to do their jobs when it comes to finding out and communicating about one of the most important and interesting, ongoing stories in the auto industry."

Among other features, audiusa.com/newsroom offers:

  • Clear design with clear navigation and a persistent search bar on every page
  • Media kits organized by year and type of vehicle for easy access with intuitive download links
  • A new Topics section for concise, logically organized and yet expansive information on key areas of the business
  • Related content and news accessible included on all news release pages 
  • A media library with enhance filtering to speed searches by model year, source and more
  • A look and feel that echoes the Audi brand and creates an information environment that is consistent with Audi values

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.