SOURCE: Audi of America

Audi of America

September 12, 2013 09:00 ET

Audi Marks Third Consecutive Year as Sponsor of the 65th Emmy® Awards

HERNDON, VA--(Marketwired - Sep 12, 2013) -

  • Audi returns as a sponsor of the 65th Emmy® Awards and will integrate TDI® clean diesel models into this year's Emmy activations
  • Audi to debut "Smart Performer" video starring Claire Danes and the Audi A6 TDI®
  • Audi will partner with fashion designer Joseph Altuzurra for the annual Audi pre-Emmy celebration and for the design of the Audi Green Room at the 65th Emmy Awards

Audi of America announced today that the brand is returning for the third consecutive year as the official automotive partner of the Television Academy and will highlight the brand's TDI clean diesel vehicles throughout this year's Emmy Awards, amplifying the company's dedication to efficiency and high-performance. For the second year, Audi will return as the official sponsor of the Green Room at the 65th Emmy Awards, and as a part of this partnership, will collaborate with luxury fashion brand Altuzarra to create a stylish and luxurious backstage retreat for nominees, presenters and award recipients. Additionally, Audi is elevating its Emmy Awards advertising with the debut of its "Smart Performer" video starring Emmy-winning and nominated actress Claire Danes and showcasing the features of the brand's TDI vehicles.

"Audi is honored to once again support the Television Academy in recognizing the most talented and brightest stars in television," said Loren Angelo, Director of Marketing for Audi of America. "Audi's collaboration with the Academy continues to evolve across multiple platforms underscoring the brand's roots in the entertainment industry. This year we look forward to showcasing Audi's dedication to performance, technology and style through our TDI vehicles, and what better platform to highlight performance than at the 65th Emmy Awards, television's biggest night."

"Smart Performer" Video
Audi will debut its "Smart Performer" video piece starring Emmy-winner and nominee Claire Danes beginning Sunday, September 15 and spots will air leading up to and during the 65th Emmy Awards. On September 15, viewers will get their first look at the video, as a :30 second teaser is released during NBC's Sunday Night Football programming with the full director's cut of the "Smart Performer" video available for fans to watch on Audi's YouTube page that evening. Throughout the week, additional teasers for the video will air on various networks with an all-new Emmys edition of the video shown during the 65th Emmys telecast on Sunday, September 22. 

The video personifies the "smart performance" of the Audi brand and TDI vehicles through a unique storytelling experience anchored around the Emmy Awards. Additionally, the spots will showcase how TDI delivers "smart performance" -- a combination of performance, fuel economy and uncompromised luxury, as Danes plays a heightened version of herself. The video features a "sliding doors"-like premise about choices and consequences with Danes behind the wheel of an Audi A6 TDI as she experiences a comic, high-stakes day in the life, with two very different roads leading to two very different endings. In addition to the "Smart Performer" video, a new ad focusing on Audi's TDI clean diesel vehicles will also air throughout the Emmys telecast.

"I really liked the concept of the story as it was both clever and fun," said Claire Danes. "The story also had a sweetness to it and it was a nice change of pace to play such a lighthearted character."

Audi Altuzarra Partnership
Audi embodies impeccable style and design, without sacrificing luxury or performance and in the brand's second year as the official sponsor of the Green Room at the 65th Emmy Awards, the brand is collaborating with designer Joseph Altuzarra to create a uniquely conceptual space. Bringing to life many of the features found in Audi's TDI vehicles, the materials, lighting and furniture within the Audi Green Room will embody the Audi and Altuzarra brands, focusing heavily on elements of efficiency and luxury. In addition, Audi will once again host its annual pre-Emmy Awards celebration on Sunday, September 15, 2013 at Cecconi's in West Hollywood. The Audi brand has become known for its annual exclusive parties to kick off awards week, and this year's star-studded event will be held in partnership with Joseph Altuzarra and feature displays of the designer's stunning red carpet looks.

"I am thrilled to partner with Audi to design the Green Room at the 65th Emmy Awards and to be a part of the brand's annual pre-Emmy celebration. The aesthetic and principles of Altuzarra align perfectly with the Audi brand, specifically the focus on sophisticated modern silhouettes and unparalleled luxury. I look forward to bringing these features to life at this year's Emmy Awards."

The Audi Green Room will be revealed on Wednesday, September 18, during the Red Carpet rollout for the 65th Emmys telecast. The Audi Green Room will once again be a part of "Backstage Live," a unique digital multi-screen destination on and, providing fans with a robust and immersive Emmy viewing experience simultaneous to the telecast on CBS., presented by Audi, will also include special features such as a Red Carpet online pre-show, live footage behind the scenes of the Emmys® telecast, engaging content related to the nominees, and social media activity.

Audi and the Emmy Awards
Audi is supporting a number of Television Academy events celebrating the 65th Emmy Awards including the Governors Ball preview, which took place on August 22, the Creative Arts Emmy Awards on September 15, the Emmys Red Carpet rollout press event on September 18, the Performers Emmy Nominee Reception on September 20 and the 65th Emmys telecast at the Nokia Theater at L.A. LIVE in Los Angeles on Sunday, September 22 (8PM, ET/ 5PM, PT). This year's show will be hosted and produced for the second time by Emmy-winning actor Neil Patrick Harris and Ken Ehrlich will serve as executive producer for the sixth time. A fleet of stunning Audi A8 L TDI and Q7 TDI vehicles will chauffeur some of television's biggest stars to the awards and surrounding events.

The Primetime Emmy Awards celebrate outstanding achievement in national television programming -- from such categories as writing, directing and performance, to costume design, cinematography, lighting and music.

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit or for more information regarding Audi vehicles and business topics.

Altuzarra is a luxury women's ready-to-wear brand launched in New York by Joseph Altuzarra in 2008. Altuzarra was born out of the desire to make the sophisticated modern woman feel seductive, strong and confident. Since its inception, Altuzarra has been consistent in establishing and refining its hallmark style -- both subversive in nature and fiercely feminine, it merges authentic French sophistication with American pragmatism and ease. Visit for more information.

The Academy of Television Arts & Sciences, founded in 1946, is a non-profit organization known for recognizing television excellence through its Primetime Emmy Awards and the Primetime Creative Arts Awards. In addition, the Television Academy annually awards the Television Hall of Fame, the Television Academy Honors (recognizing television's power to create positive social change), the Emmy Engineering Awards, and the Los Angeles Area Emmy Awards. Its charitable Foundation operates the Archive of American Television (, College Television Awards, acclaimed student internships, faculty seminars and other educational outreach programs. The Academy provides thought-leadership with the award-winning emmy magazine, its many industry-related programs and services, and year-round events. For more information, please visit, follow us on Twitter @primetimeemmys and like us on Facebook at