SOURCE: Audi of America

Audi of America

February 17, 2015 13:51 ET

Audi of America Names MUH-TAY-ZIK | HOF-FER as Social Media Agency of Record

HERNDON, VA--(Marketwired - Feb 17, 2015) -

  • After a competitive review, MUH-TAY-ZIK | HOF-FER selected to oversee Audi social media in the U.S.
  • San Francisco based agency to continue the Audi legacy of industry-first social media campaigns
  • MUH-TAY-ZIK | HOF-FER tapped to develop creative content across all social platforms

Audi named integrated agency MUH-TAY-ZIK | HOF-FER as social media agency of record for the U.S. market. Following a competitive review, MUH-TAY-ZIK | HOF-FER will be responsible for building on the brand's existing social strategy to further engage with current and future fans.

"We look forward to building on our success in social media through smart content and community activations that foster strong relationships with our owners and fans," said Andrew Elliott, social media specialist, Audi of America. "Together we will provide fans with a smart and distinct tone-of-voice that is fresher than that of a typical automotive brand."

"As Audi continues to push technology, design and performance, we have the honor and challenge to create the content and conversation they deserve," says John Matejczyk, co-founder and executive creative director, MUH-TAY-ZIK | HOF-FER. "Audi continues to rise. Our job is to help make them unshakably iconic."

"Audi is a luxury brand that appeals to smart, interesting people. We're really looking forward to engaging with their audience in new and clever ways," adds Matt Hofherr, co-founder and director of strategy, MUH-TAY-ZIK | HOF-FER.

Audi included MUH-TAY-ZIK | HOF-FER in the pitch after seeing their work for clients like Netflix, Golden State Warriors, and Slavery Footprint. The independent agency was recently named "2014 Small Agency of the Year" by Advertising Age, a prestigious honor for agencies under 150 people.

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros -- 70 percent of the investment will flow into the development of new models and technologies. Visit or for more information regarding Audi vehicles and business topics.

MUH-TAY-ZIK | HOF-FER is a group of creatively driven professionals in the industry formerly known as advertising. It's a fully integrated agency that starts with cracking the code of a brand and then moving forward to execute with the highest degree of craftsmanship in whatever medium is available, from traditional media through social. The name MUH-TAY-ZIK | HOF-FER is a phonetic of its principals. John Matejczyk is an Emmy-award winning creative director from agencies like Goodby, Silverstein & Partners, BBH, Fallon, and TBWA\Chiat\Day. Matt Hofherr comes from a strategic planning background at great West Coast agencies like TBWA\Chiat\Day, BBDO West, and Kirshenbaum Bond & Partners West, where he served as President. The agency has already become among the most awarded agencies in the country, winning at the One Show, Cannes, Art Director's Club, SXSW, ANDY'S, CA, AICP, Advertising Age Small Agency of the Year awards, Campaign, and more.