SOURCE: Audi of America

Audi of America

October 27, 2014 11:00 ET

Audi Retains AKQA as Digital Agency of Record

HERNDON, VA--(Marketwired - Oct 27, 2014) -

  • After a competitive review, Audi taps incumbent AKQA as U.S. digital AOR
  • AKQA to continue its role as lead digital agency for AudiUSA.com, Progressive Retail and ongoing marketing initiatives
  • AKQA and Audi have launched several award-winning digital campaigns since the partnership began in 2011

Audi of America has named AKQA digital agency of record after a competitive review. San Francisco based AKQA will continue its work on AudiUSA.com, Progressive Retail, online marketing and innovation. Audi initially named AKQA its digital agency of record in early 2011.

"Over the course of our partnership, AKQA has delivered exceptional and award-winning digital campaigns for Audi. They have pushed the boundaries of innovation through online marketing and content development and we're looking forward to continued great success," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America.

"The collaboration between Audi and AKQA has consistently delivered pioneering innovation with industry-leading performance," said Simon Jefferson, Managing Director, AKQA. "We're honored and delighted to continue our partnership as it provides the framework to increase the Audi lead with the most advanced digital experiences that stimulate and inspire drivers."

Notable collaborations to date have included the complete redesign of AudiUSA.com, which allowed Audi to be one of the first automotive manufactures to take advantage of next-generation browsing, searching and car configuration. Audi was also the first to launch an in-depth dealer inventory search, which enables customers to instantly locate new and Certified pre-owned vehicles at local Audi dealers across the country. This was the first time such an impressive functionality was available on a national site for a premium automotive brand in the U.S. The site also debuted a new Audi configurator, an experience as rich and immersive as watching a video of a car, which allows people to build their ideal vehicles with unprecedented realism and scale. The new Audi site was also one of the first to introduce responsive and adaptive design, which allows for a perfect site experience across every screen.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

ABOUT AKQA
AKQA is the ideas and innovation company that uses the imaginative application of art and science to create ideas, products and services. www.akqa.com