SOURCE: Audi of America

Audi of America

March 31, 2015 13:00 ET

Audi Returns as Tony Stark's Vehicle of Choice in Marvel's Avengers: Age of Ultron

HERNDON, VA--(Marketwired - Mar 31, 2015) -

  • Audi continues partnership with Marvel Entertainment for May 1 release of Marvel's Avengers: Age of Ultron
  • Featured models include the all-new 2016 R8, 2015 TTS and 2015 A3 Cabriolet
  • Audi to release exclusive digital content for Avengers fans

Audi and Marvel Studios join forces once again for the release of Avengers: Age of Ultron, set to be released on May 1, 2015. The highly-anticipated film will feature the next-generation Audi R8, Audi TTS and Audi A3 Cabriolet vehicles alongside the next generation of Avengers characters.

As part of the partnership, Audi will release exclusive pieces of digital content. Available today on the Audi brand's exclusive Avengers: Age of Ultron website, http://www.audi.com/MarvelsAvengers, fans can view an extended online video.

In addition, Audi is collaborating with Marvel's comic book creator Stan Lee to deliver fans a comedic digital short closer to film's release. The original video will be distributed on the Audi brand's YouTube channel.

Back on the big screen, Audi is a familiar brand to this franchise's eager audience. Audi maintains a vigorous profile in the film and TV industries, and characters like Tony Stark highlight the incomparable technology, performance, and design of these celebrated Audi vehicles. 

"After eight years of successful partnerships with Marvel, Audi aligns with the evolving narrative of the Tony Stark character to showcase the all-new, re-designed 2016 R8," said Loren Angelo, Director of Marketing, Audi of America. "Having been part of the character's storyline for the past three Iron Man films, it is a perfect fit for Audi to return in Marvel's Avengers: Age of Ultron with Tony Stark driving the iconic supercar in its next generation."

The upcoming Avengers: Age of Ultron will reinforce the Avengers' trademark characteristics by showcasing the redesigned Audi R8, 2015 TTS and 2015 A3 Cabriolet. The all-new 2nd generation R8 and 3rd generation TTS have, like the Avengers themselves, become icons in popular culture. The R8, which made its initial debut in Iron Man, returns as an even more powerful supercar, while the iconic Audi TTS will make its big screen debut as a completely redesigned coupe.

Similar to any Marvel film property, Audi is dedicated to providing its fans with unmatched performance and thrills. Audi vehicles have been prominently featured across Marvel's Iron Man installments with the Audi R8, R8 Spyder, R8 e-tron, A8L, S7 Sportback, S5 Coupe and the Q7.

"The character Tony Stark continues to evolve and represents a truly modern renaissance man -- an industrialist, engineer and leader in his new world," said Giovanni Perosino, Head of Marketing Communication at AUDI AG. "It's this type of innovator that carefully selects their cars and is exactly who would be driving the next generation Audi R8."

"Marvel is thrilled to once again be teaming up with our friends at Audi. Just as Tony Stark has outfitted the Avengers with cutting edge technology, Audi has done the same for their consumers year after year. With the style and excitement that both global brands bring, Audi and Marvel are a great fit," said Stephanie Cohen, VP of Worldwide Partnerships.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros -- 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.

ABOUT MARVEL'S AVENGERS: AGE OF ULTRON
Marvel Studios presents Avengers: Age of Ultron, the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth's Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

Marvel's Avengers: Age of Ultron stars Robert Downey Jr., who returns as Iron Man, along with Chris Hemsworth as Thor, Mark Ruffalo as Hulk and Chris Evans as Captain America. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill, Stellan Skarsgård as Erik Selvig and Samuel L. Jackson as Nick Fury, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.

Written and directed by Joss Whedon and produced by Kevin Feige, p.g.a., Marvel's Avengers: Age of Ultron is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963. Louis D'Esposito, Alan Fine, Victoria Alonso, Jeremy Latcham, Patricia Whitcher, Stan Lee and Jon Favreau serve as executive producers. Get set for an action-packed thrill ride when The Avengers return in Marvel's Avengers: Age of Ultron on May 1, 2015.

ABOUT MARVEL ENTERTAINMENT
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2015 MARVEL