SOURCE: Audi of America

Audi of America

February 03, 2015 10:40 ET

Audi Sets 49th Straight Monthly U.S. Record With 14.3% January 2015 Gain

HERNDON, VA--(Marketwired - Feb 3, 2015) -

  • The most recent month stands as the best for January sales
  • Demand for SUV and A3 model lines was strong for the month
  • All-time best January sales of Audi Certified pre-owned vehicles

Audi reported that its January 2015 sales increased 14.3% to 11,541 vehicles, a total that stands as the 49th consecutive month of record U.S. sales for the premium brand.

On the heels of its fifth consecutive year of record sales, Audi continued its retail momentum in January 2015, with the best-ever January results in Audi U.S. history. The previous January record was set in 2014 with sales of 10,101 vehicles.

Audi Certified pre-owned vehicle sales also reached record levels during the most recent month. January 2015 marks the 18th consecutive month of record Audi CPO sales, through an 18% gain for the month on 3,730 CPO vehicles sold.

"We are extremely pleased to start the year strong with records in both new and CPO sales," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "The family of Audi owners is steadily expanding, and the success of our CPO Sales Event is a testament to the growing size of our customer base."

January represented strong demand for Audi luxury SUVs, with a 15.8% increase in sales encompassing the Audi Q3, Q5 and Q7 models.

Consumer demand for the A3 model line (including the A3 sedan, the A3 Cabriolet and the S3 performance sedan) bolstered January results with 2,383 vehicles sold, making it the second-best selling model for Audi in the U.S.

Highlights:

  • Sales mix for Audi S performance variants finished the month at 14.7% for the S3 sedan; 17.9% for the S4 sedan; 38.8% for the S5/RS 5; 2.6% for the S6; 43.2% for the S7/RS 7; 12.1% for the S8; 66.7% for the TTS Coupe and TTS Roadster, and 7.2% for the SQ5 crossover.
  • Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros -- 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.

         
AUDI US SNAPSHOT   --MTD--   --YTD--
Model Line   Jan '15 Actual   Jan '14 Actual   Yr/Yr % change   Jan '15 YTD  Actual   Jan '14 YTD Actual   Yr/Yr % change
A3   2,383   0   0.0%   2,383   0   0.0%
A4   1,563   2,194   -28.8%   1,563   2,194   -28.8%
A5   843   925   -8.9%   843   925   -8.9%
A6   1,202   1,481   -18.8%   1,202   1,481   -18.8%
A7   285   624   -54.3%   285   624   -54.3%
A8   306   337   -9.2%   306   337   -9.2%
allroad   227   304   -25.3%   227   304   -25.3%
Q5   2,927   2,774   5.5%   2,927   2,774   5.5%
Q7   880   1,268   -30.6%   880   1,268   -30.6%
Q3   873   0   0.0%   873   0   0.0%
R8   49   81   -39.5%   49   81   -39.5%
TT   3   113   -97.3%   3   113   -97.3%
Total Audi Sales   11,541   10,101   14.3%   11,541   10,101   14.3%
Total CPO Sales   3,730   3,161   18.0%   3,730   3,161   18.0%
                         

NOTES:
- A3 includes A3 sedan, S3 sedan and A3 Cabriolet.
- A4 includes A4 sedan and S4 sedan, but does not include Audi allroad.
- A5 includes A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
- A6 includes A6 sedan and S6 sedan.
- A7 includes A7 sedan, S7 sedan and RS 7 sedan.
- A8 includes A8 sedan, A8 L sedan and S8 sedan.
- Q5 includes Q5 and SQ5.
- R8 includes R8 coupe and R8 Spyder.
- TT includes TT coupe, TTS coupe, TT roadster and TTS roadster.