SOURCE: Audi of America

Audi of America

November 01, 2012 11:24 ET

Audi Sets All-Time U.S. October Sales Record With 14.5% Increase, Marking 22nd Consecutive Month of Record Sales

Premium Category Vehicles (A8, A7, A6, and Q7) Represent Nearly 34.1% of October Audi Customer Deliveries

HERNDON, VA--(Marketwire - Nov 1, 2012) - Audi today reported record-setting October sales of 11,708 new vehicles representing a 14.5% increase above the previous record set in October of last year. October also stands as the 22th consecutive month of record U.S. performance by the brand with the four rings.

Sales of Audi premium category vehicles (the Audi A8, Audi A7, Audi A6, and Audi Q7) equal 34.1% of total October sales further demonstrating the brand's upward mobility in the luxury sector. This was a 36% increase of premium vehicles sold. October sales momentum benefitted strongly from robust demand for the progressive Audi A8 and the technologically advanced Audi A6. The A8 generated a 54.7% sales increase for the month, powered by strong demand for the new S8 performance model. The A6 sales increased by 36.6% for the month and posted a 96.8% year-to-date gain when compared to the January-October period of 2011.

Consumer interest in the efficient and sporty A3 contributed to a 59.7% increase in sales in October, while the redesigned Audi A4 contributed a 20.6% increase in sales. The Audi Q7 also performed favorably with an increase of 42.7% for the month of October.

"The newly launched models in our performance lines -- the Audi S6, S7, S8 and RS 5 -- have been huge success stories by virtually selling out shortly after hitting showrooms," said Mark Del Rosso, Chief Operating Officer, Audi of America. "It's clear that premium car buyers are excited about the new generation of cars at the top of our lineup with the Audi A6, A7, A8 and Q7 models constituting 71% of our sales gain in October."


  • October 2012 ranks as the best October in Audi of America history.
  • For the record-setting month of October 2012, five Audi models recorded year-over-year sales increases of 20% or more, including the Audi A3, the Audi A4, the Audi A8 and the Q7 models.
  • Sales mix for Audi S models finished the month at 15% for the S4 and 41.3% for the S5/ RS 5.
  • Audi A3 sales up 59.7% compared to October 2011; YTD sales grew 17.9% compared to previous period.
  • Audi A4 sales up 20.6% compared to October 2011; YTD sales grew 8.2% compared to previous period.
  • Sales of Audi A6 increased 36.6% compared to October 2011; YTD sales up 96.8% compared to previous period.
  • Sales of Audi A7 increased 17.3% compared to October 2011; YTD sales up 47.7% compared to previous period.
  • Sales of Audi A8 increased 54.7% compared to October 2011; YTD sales have equaled the previous period.
  • Sales mix for Audi TDI clean diesel models finish the month at 44.5% for the A3 TDI and 28.5% for Q7 TDI.
  • Audi Certified pre-owned sales of 2,663 vehicles sold amounted to the second-best October in Audi history, despite the reduced inventory of available models for the program.

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit or for more information regarding Audi vehicle and business issues.

AUDI US SNAPSHOT               --YTD--
Model Line   October '12 Actual   October '11 Actual   Yr/Yr % change   October '12 YTD Actual   October '11 YTD Actual   Yr/Yr % change
A3   658   412   59.7%   6,408   5,435   17.9%
A4   3,151   2,613   20.6%   31,381   29,011   8.2%
A5   1,308   1,394   -6.2%   14,313   13,118   9.1%
A6   1,620   1,186   36.6%   15,529   7,890   96.8%
A7   768   655   17.3%   7,019   4,752   47.7%
A8   591   382   54.7%   4,561   4,561   0.0%
Audi Q5   2,424   2,610   -7.1%   22,321   20,181   10.6%
Audi Q7   1,012   710   42.5%   8,354   7,474   11.8%
R8   47   69   -31.9%   701   928   -24.5%
TT   129   194   -33.5%   1,815   1,856   -2.2%
Total Audi Sales   11,708   10,225   14.5%   112,402   95,206   18.1%
Total CPO Sales   2,663   2,776   -4.1%   30,303   31,165   -2.8%


- A4 includes Audi A4 Avant, A4 sedan, S4 sedan and Audi allroad models.
- A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet and S5 Cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- All-new A7 model sales began in April 2011. A7 includes A7 sedan and S7 sedan.
- 2012 A8 includes Audi A8 sedan, A8L sedan and S8 sedan models.
- TT includes Audi TT coupe' and TT roadster models.
- R8 includes Audi R8 coupe and R8 Spyder models.

Contact Information