SOURCE: Audi of America

Audi of America

February 01, 2013 10:00 ET

Audi Starts the Year Off Strong With Record January Sales

25th Consecutive Month of Chart-Topping Sales; Premium Category Vehicles (A8, A7, A6, and Q7) Represents 33.3% of January Demand

HERNDON, VA--(Marketwire - Feb 1, 2013) - Audi today reported January sales of 10,056 vehicles, accounting for a 7.5% increase over the previous mark last year. The month also stands as the 25th consecutive month of record sales for Audi of America.

Coming off a record 2012, Audi is showing no signs of slowing down for 2013. Sales of Audi premium category vehicles (Audi A8, Audi A7, Audi A6, and Audi Q7) increased 13% to represent 33.3% share of total Audi sales in January. That compares to a 19% mix for the most luxurious Audi models in 2008. Consumers continue to demand the Audi A8 flagship sedan, as sales soared 56% over the year earlier. Audi A5 sales also performed well, posting a 37% gain from January 2012 sales.

"January served as the perfect catalyst for 2013," said Mark Del Rosso, EVP and Chief Operating Officer, Audi of America. "As we continue to increase the footprint of our brand, we will also continue to deliver more record-breaking numbers throughout this year."

Highlights:

  • Sales mix for Audi S models finished the month at 16.2% for the S4, 38.7% for the S5/ RS 5, 11.9% for the S6, 20.7% for the S7, 23% for the S8 and 55.9% for the TT S/ TT RS.
  • Audi A5 sales up 37% compared to January 2012.
  • Sales of Audi A6 increased 11% compared to January 2012.
  • Sales of the Audi A8 increased 56% compared to January 2012.
  • Sales of the Audi Q5 increased 18% compared to January 2012.
  • Sales mix for Audi TDI clean diesel models finish the month at 38.9% for the A3 TDI and 21.5% for Q7 TDI.
  • For the record-setting month of January 2013, two Audi models recorded year-over-year sales increases of 20% or more, including the Audi A5 and Audi A8.
  • Audi Certified pre-owned sales of 2,843 vehicles marks a new record for January CPO sales, surpassing the previous record from January 2009.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. AUDI AG is planning to invest a total of EUR 13 billion over the period 2012 through 2016 on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

AUDI US SNAPSHOT               --YTD--  
Model Line January '13 Actual   January '12 Actual   Yr/Yr % change     January '13 YTD Actual   January '12 YTD Actual   Yr/Yr % change  
A3 231   585   -61 %   231   585   -61 %
A4/ allroad 2,755   2,676   3 %   2,755   2,676   3 %
A5 1,200   878   37 %   1,200   878   37 %
A6 1,259   1,130   11 %   1,259   1,130   11 %
A7 698   643   9 %   698   643   9 %
A8 504   324   56 %   504   324   56 %
Audi Q5 2,344   1,991   18 %   2,344   1,991   18 %
Audi Q7 889   866   3 %   889   866   3 %
R8 49   79   -38 %   49   79   -38 %
TT 127   182   -30 %   127   182   -30 %
Total Audi Sales 10,056   9,354   7.5 %   10,056   9,354   7.5 %
Total CPO Sales 2,843   2,570   11 %   2,843   2,570   11 %

NOTES:
- 2012 A4 includes Audi A4 Avant, A4 sedan, S4 sedan and Audi allroad models.
- 2012 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet and S5 Cabriolet models.
- 2012 A6 includes Audi A6 sedan and S6 sedan.
- 2012 A7 includes A7 sedan and S7 sedan.
- 2012 A8 includes Audi A8 sedan, A8L sedan and S8 sedan models.
- TT includes Audi TT, TTS, TT RS coupe'; TT and TTS roadster models.
- R8 includes Audi R8 coupe and R8 Spyder models.

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