SOURCE: Audi of America

Audi of America

June 03, 2015 14:42 ET

Audi and TOMS® Collaborate for Limited-Edition Shoe Designed Exclusively for Audi Customers

HERNDON, VA--(Marketwired - Jun 3, 2015) -  

  • TOMS One for One® giving program will provide 55,000 shoes to children in need this summer
  • Customers who purchase or lease a vehicle during the Summer of Audi Sales Event will receive a pair of exclusively-designed TOMS iconic Alpargata shoes
  • New Summer of Audi television commercial set to debut nationally

Through an exclusive collaboration, Audi and TOMS have designed a limited-edition Alpargata shoe that will be available to Audi buyers during the Summer of Audi Sales Event (http://www.audiusa.com/myaudi/toms-partnership). From June 3 through August 4, customers* who purchase or lease a new or Certified pre-owned Audi vehicle will receive an offer for a pair of exclusively-designed TOMS featuring the four rings. In turn, through TOMS innovative giving program, 55,000 shoes will be donated to children in need.

"Through TOMS One for One giving program Audi will help change the lives of thousands of children in the United States and empower new customers to be a part of this movement," said Loren Angelo, Director of Marketing, Audi of America. "With TOMS, we found a natural partnership. Audi aligns with likeminded companies that challenge the conventions of design and share a passion for progressive ideas."

The limited-edition TOMS classic slip-on is made of ash gray coated canvas and features red stitching detail with the Audi rings appearing on the inner lining and outer side tag. The exclusive Audi by TOMS shoe is available in adult and children's sizes for customers during the Summer of Audi Sales Event.

"We are excited to be partnering with Audi, a company that shares our passion for progressive ideas and positive impact, to create a unique giving experience for Audi customers," said Blake Mycoskie, Chief Shoe Giver and Founder of TOMS.

The special collaboration will be promoted during a 30-second Summer of Audi Sales Event commercial airing online today and on television networks beginning June 8. Entitled "Footing," the spot features the Audi RS7 and the special-edition TOMS shoe. "Footing" will air on high-profile media environments including cable, cable sports, cable prime, and network prime. Digital placements will appear on Audi owned and TOMS owned channels.

For more information about the exceptional offers available during the Summer of Audi Sales Event, please visit http://www.audiusa.com/myaudi/toms-partnership. For more information on Audi, Please visit www.audiusa.com/newsroom.

The exclusive Audi by TOMS shoes are available to customers who purchase or lease a new or Certified pre-owned Audi vehicle from an authorized Audi dealer between June 3 and August 4, 2015. Allow six to eight weeks for redemption code delivery. Customer must provide valid e-mail address. Must redeem code by December 1, 2015. Offer available while supplies last. Size options subject to availability. Offer valid in U.S. only. Corporate employees and fleet customers are not eligible for this offer.

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros - 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.

TOMS STORY 2015

In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One®.

Realizing that One for One could serve other global needs, Blake launched TOMS Eyewear in 2011 to help restore sight to persons in need with every purchase of sunglasses and optical frames. In 2014, TOMS Roasting Co. launched with the mission to provide clean water to developing communities with the purchase of premium coffee.

The most recent TOMS give is tied into the TOMS Bag Collection, which launched in early 2015, and helps to provide safe births to mothers and babies in need through skilled birth attendant training and birth kits.

TOMS is in business to help improve lives. The company identifies global needs and creates products to help address them. This simple idea is what makes TOMS more than a company -- they're a movement that's continually evolving.