SOURCE: Audible Magic Corporation

Audible Magic Corporation

July 20, 2011 16:25 ET

Audible Magic Launches SmartSync System™ for Media Synchronization

Frame Accurate System Enables Wide Ranging Applications for Social TV, Advertising, and Enhanced Viewer Experiences

LOS GATOS, CA--(Marketwire - Jul 20, 2011) - Audible Magic Corporation, widely recognized as the global leader in digital audio and video fingerprinting technology, today introduced the SmartSync System, a solution specifically aimed at synchronizing events on smart devices to content being played from other media-playing devices. Available on iOS, Android, OSX, Linux and Windows platforms, the SmartSync API enables developers to build unique applications for a wide range of devices such as smart TVs, smart phones, tablet computers, game consoles, set-top boxes, and specialized appliances.

Behind the SmartSync System is the power of Audible Magic's market-leading SmartID content identification technology. The SmartID technology is based on the company's patented digital fingerprint technology, which delivers a far more robust approach to digital content identification than watermarking systems. Unlike watermarks, digital fingerprints require no modification of the original content; are immune to most content transformations caused by compression, time-scaling, formats, or codecs; and delivers a higher degree of accuracy and time resolution.

A unique advantage of the SmartSync System is its ability to deliver better-than-frame-accurate time-stamp annotations for media. This degree of accuracy makes it possible to build applications that require close synchronization of audio and video tracks that, in turn, ensure high-quality viewer experiences.

The SmartSync system uses audio captured via microphones on mobile devices such as smart phones and tablets or from audio buffers. The technology will continue to work even in noisy environments. Introducing what is called continuous synchronization; the SmartSync system uses a clip of media as short as 6 seconds to get an initial identification and then uses a continuous rolling identification that maintains better-than-frame-accurate time-stamps.

"As an enabling technology, the SmartSync System and API gives developers ultimate flexibility and control in delivering interactivity in a wide range of applications never before possible," said Jay Friedman, Audible Magic's Vice President of Marketing, when making the announcement. "And, our customers tell us our solution is extremely robust and easy to integrate with their applications."

About Audible Magic®
Audible Magic is the trusted leader in digital fingerprinting for recognizing content in all forms, across terrestrial broadcasts, streaming, cable and satellite, digital files, and on consumer electronics. Currently, Audible Magic works with more than 200 customers and partners including such companies as Facebook, NBC Universal, Soundcloud, Viacom, Disney, MySpace, Sony, Metacafe, Fox, Brightcove, and Universal Music.

For more information about the company, go to

Contact Information

    Jay Friedman
    Vice President, Marketing
    Audible Magic, Inc.