SOURCE: ChoiceStream

ChoiceStream

October 03, 2014 10:56 ET

Audience Analysis Tool for Programmatic Campaigns Wins ChoiceStream New Product of the Year

Award Honors cs.Console's Interactive Interface for Campaign Transparency and Insights

BOSTON, MA--(Marketwired - Oct 3, 2014) - ChoiceStream, a leader in the programmatic media-buying space, today announced that it received the New Product of the Year Award Big Award from the Business Intelligence Group. The Business Intelligence Group recognizes superior business performance with industry awards, and the Big Awards for Business this year honors organizations worldwide for their innovation.

ChoiceStream's product, cs.Console, is a portal that advertisers can log in to 24/7 to access deep audience and campaign insights as well as standard campaign statistics. It is an important step forward in advanced audience insights within adtech.

As ChoiceStream's machine-learning system optimizes to target campaign-specific top consumers, it collects massive amounts of data. The company's account management team has always delivered the insights pulled from this data to the client.

One client, a senior specialist in digital media at Empower MediaMarketing, has stated of ChoiceStream's level of reporting, "In my past year working with ChoiceStream, the advanced insights that I have received from them for one of our most difficult direct response advertisers are more detailed and useful than most of the programmatic media providers we have run with over the past several years."

The cs.Console now allows clients firsthand access to interact with this data.

"It is our response to the ever-increasing demand for transparency and brand control of advertising data," says Aidan Cardella, VP of Product and Research at ChoiceStream. "The Audience Insights allow brands to understand which types of people are top intenders for the product, service, or offer being advertised in an ad."

ChoiceStream is a rapidly growing company breaking ground in programmatic optimization that received another round of funding in July 2014. Its R&D and engineering teams built the cs.Console from the ground up. While excited about customer feedback thus far and the progress of the product, they are continuously working on iterations and preparing to add additional features.

About ChoiceStream
ChoiceStream delivers top-of-plan results for online, video, and mobile advertisers. Unique real-time polling finds the ideal audience. Real-time bidding and real-time machine learning optimize the buy, and real-time creative engages the audience with dynamic and relevant ads. ChoiceStream's concierge level services include creative development, campaign management, complete transparency, and custom insights. Companies like Choice Hotels, Zappos, and Dunkin' Donuts use ChoiceStream to drive results. For more information on ChoiceStream, please visit www.ChoiceStream.com.

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