SOURCE: AudienceScience

September 17, 2014 10:00 ET

AudienceScience Announces Expansion in India With New Office Space to Support Growth

NEW YORK, NY--(Marketwired - Sep 17, 2014) -  AudienceScience® is expanding its investment in the Indian subcontinent, as it announces its relocation to new office space in Pune, India, following a period of significant growth in this area. The new office builds upon existing AudienceScience technology infrastructure and personnel in India, making it the company's second largest office in the world.

AudienceScience has been hiring additional resources in India in order to support its growing client base. The company has had more than 25 openings in India this year, and is still hiring for another 20.

"We have seen tremendous growth over the first half of the year as advertisers are increasingly moving away from outsourcing and bringing digital advertising technology in house to provide transparency and savings across their digital advertising budgets," said Mike Peralta, CEO at AudienceScience.

"Our operation in India is critical in providing 24/7 support for our clients across the world and we have a hub of exceptional skills and talent there. We will continue to invest in the technology and staff needed to ensure that our clients receive world-class products and services."

Pawan Sadarangani, Managing Director India at AudienceScience, added, "Having been part of AudienceScience's growth journey within India over the past five years it is great to see the teams develop and grow as Pune itself has developed as a business technology hub too.

"The new office provides best-in-class infrastructure to support AudienceScience's data centres, campaign management and execution as well as product development efforts across the world -- processing around six terabytes of data each day. The impressive facilities provide an excellent environment for innovation as we address the digital industry's challenges and prepare for further growth in the region."

About AudienceScience
AudienceScience is a global advertising technology and services company that puts marketing science firmly in the hands of the advertiser. The AudienceScience Gateway Enterprise Advertising Management System combines control and ownership of data with 100% media spend transparency. This gives advertisers a complete view of how every dollar spent goes towards reaching their desired consumers across online display, video and mobile media. A SaaS-based technology, AudienceScience Gateway enables advertisers to store and analyze on and offline data, build proprietary audiences, and target those audiences in real time and all within a single closed-loop system. With industry-leading audience targeting, data segmentation, a combined DSP/DMP, and comprehensive analytics, AudienceScience is the only company that enables brands to take full ownership of their marketing including data, technology, budget and -- most critically -- customer relationships.

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