AudienceScience

September 17, 2010 03:30 ET

AudienceScience Announces Global Brand and European Launch of Targeting Platform for Advertisers

LONDON, UNITED KINGDOM--(Marketwire - Sept. 17, 2010) - AudienceScience, a global online advertising technology company driving digital marketing success, announced today from dmexco in Cologne, Germany, that the recently acquired wunderloop has now been rebranded AudienceScience creating a single powerhouse global brand.

As the pioneer of the audience targeting concept and the global leader in the space, AudienceScience is ushering in a new age of data management and targeting with a centralised, integrated platform that creates the much needed simplification of the online advertising process.

In addition to innovative products like Connect (from the wunderloop portfolio), AudienceScience is bringing to market in the UK and across Europe, its Audience Gateway for Advertisers. Currently and successfully used by top advertisers in the US, the Gateway platform enables agencies and advertisers to centrally control media efficiency, allowing them to accurately define target audiences from multiple data sources (online and offline) and then reach them in an online environment. By enabling advertisers to identify and reach qualified audiences at scale based on interest, intent and behaviours, it dramatically simplifies the online advertising process, driving more effective campaigns and reducing operational and administrative costs.

"Following the successful acquisition of wunderloop, we have enhanced our sophisticated technology as well as the depth of expertise we can offer to drive continued growth of the industry in Europe and beyond," said Jeff Hirsch, CEO, AudienceScience. "In concert with our new colleagues we can now deliver, at a local level, a host of end to end audience targeting solutions, providing the full range of functionalities needed both by publishers and advertisers. We are looking forward to announcing some exciting new technologies and services that will further develop our audience targeting and data management offerings."

Torsten Ahlers, AudienceScience Managing Director, Germany adds: "Now, as AudienceScience, we have an enormous knowledge edge that confirms us as the global market leader in successful targeting solutions. This strength benefits our existing and new customers. We provide our tried and tested technologies, as well as having the opportunity to bring to market AudienceScience's proven targeting solutions as well as accessing a huge international network."

About AudienceScience:

AudienceScience provides an integrated data management and audience targeting platform, enabling universal access to audiences. With 200 billion data insights daily into over 386 million people worldwide, this industry leading technology, The Audience Gateway, drives digital marketing success by empowering marketers with the intelligence and control to execute effective global campaigns. Strengthening AudienceScience's global presence are the 2010 acquisitions of Europe-based targeting leader wunderloop and Hispanic audience targeting innovator Consorte Media. Since 2003, AudienceScience has delivered over 100,000 targeted campaigns for clients including Financial Times, Haymarket Consumer Media, New York Times Digital, News Corp and News International, Nikkei.com, Orange, Telecom Italia, Virgin Media and Wall Street Journal Digital. For more information, please visit www.AudienceScience.co.uk

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