SOURCE: AudienceScience

AudienceScience

May 19, 2010 09:00 ET

AudienceScience Annual Audience Targeting Summit in Las Vegas Delivers Insight and Expert Advice for Advertisers and Publishers

Overwhelmingly Positive Attendee Feedback for Informative and Entertaining Event

NEW YORK, NY--(Marketwire - May 19, 2010) -  AudienceScience, a targeting technology company driving digital marketing success, held its third annual Audience Targeting Summit in Las Vegas April 27-29, where advertisers, agencies, publishers and industry experts gathered to discuss important issues facing the space and offer real life insight into successes and failures, and the future of audience targeting. Over 200 people were in attendance, enjoying unique, rich content and networking opportunities. 

"I've been to many industry events and must say that the time I spent learning and contributing to the discussion at the Audience Targeting Summit has been thoroughly rewarding. I have come away with new vantage points and cultivated relationships that will be advantageous in the future. I congratulate AudienceScience on a successful summit," said Paul Bremer, Co-Founder, Inflection Point Media.

Dynamic, insightful and compelling keynotes and panels were delivered by speakers including:

  • Janet Balis, Executive Vice President, Media Sales and Marketing, Martha Stewart Living Omnimedia
  • Brad Berens, Chief Content Officer, dmg World Media and Senior Research Fellow, Center for the Digital Future
  • Quentin George, Chief Digital Officer, Mediabrands
  • Brian McAndrews, Managing Director, Madrona Venture Group, former CEO of aQuantive
  • Kirk McDonald, President, Digital, Time Inc.
  • Jack Myers, Media Economist/Investment Advisor, M.E.D.I. Advisory Group
  • Randall Rothenberg, President and CEO, Interactive Advertising Bureau
  • Rishad Tobaccowala, Management Board Member, VivaKi
  • Shar VanBoskirk, Vice President/Principal Analyst, Forrester Research, Inc.

Day One focused on the state of the publisher space with speakers addressing the importance of giving consumers a personality and focusing on the relationships between people for real targeting success. Attendees were also introduced to Forrester Research's concept of the "Splinternet," the increasingly fragmented digital space that will require marketers to more fully understand the many intricacies of data and technology to create targeting programs that support the many available platforms.

On Day Two, Publisher and Advertiser Day, sessions examined the next decade as the "Renaissance Age" of marketing and the issues that marketers need to pay attention to in order to truly understand and meet the needs of their customers. Attendees gained insight into creating a corporate culture of success, and were given an in-depth look into real life successful audience strategies designed to reach consumers across all platforms including print, Web and mobile. Continuing with the theme of cross-platform solutions, panels discussed the changing agency landscape as media converges, secrets to targeting success and ways to build brands online.

Day Three focused on advertisers, including a state of the digital advertising industry, highlighting the need to educate consumers on targeting and privacy, as well as the competition among media companies as platforms evolve. Sessions addressed the industry's need to transform itself by realizing its potential to engage with consumers rather than focus of mass reach, as well as how publishers can navigate the vast yet nuanced world of data in order to accurately target audiences and offer real assets to advertisers. Advertisers were encouraged by the experts to understand the social nature of all media to actively understand consumer behaviors as media platforms fragment.

"It is so important and enlightening to have this caliber of industry players from all sides come together for a meeting of the minds to guide the future of this industry," said AudienceScience CEO Jeff Hirsch. "We're delighted to have been able to provide all of our valued partners with a fun and informative event that offered real takeaways for improving their business and shaping the digital media industry. We're already looking forward to the next summit!"

About AudienceScience:
AudienceScience technology provides a unique gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital marketing success for quality brand advertisers and premier publishers. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com/.