SOURCE: AudienceScience


May 09, 2011 09:00 ET

AudienceScience Board of Directors Appoints Jeff Pullen as Its New CEO

Pullen to Work Hand in Hand With President Jeff Hirsch to Drive Aggressive Growth Strategy

NEW YORK, NY--(Marketwire - May 9, 2011) - AudienceScience®, a global online advertising technology company, today announced a strategic change in its executive structure. AudienceScience board member Jeff Pullen has been named chief executive officer to lead the company with president Jeff Hirsch.

Mr. Pullen will capitalize on his extensive experience in mergers and acquisitions, strategy innovation and operational excellence to set the company's overall direction and continue to build on its position as a leader in the space. With Pullen at the helm and over two hundred full time employees operating out of offices in eight countries, AudienceScience is uniquely poised to become the ultimate end-to-end, data driven audience buying platform. While Pullen was chief operating officer, he was instrumental in leading AudienceScience's 2010 acquisitions of Europe's leading provider of integrated targeting services, wunderloop and played a key role in the acquisition of U.S. based Hispanic digital marketing company, Consorte Media.

Mr. Hirsch's responsibilities include communicating AudienceScience's value propositions to the global marketplace, while continuing to execute on the company's aggressive growth strategy. Since joining in 2006, Hirsch has helped grow revenue by 400 percent and will continue to drive double digit growth while overseeing the sales and marketing teams.

"I am extremely proud to be leading such a powerful company that has truly shaped our industry," said Jeff Pullen, CEO of AudienceScience. "Jeff Hirsch and I have complementary styles and have forged a productive partnership over many years of working together. I am very excited about how this leadership team positions AudienceScience for success in an industry that possesses so much opportunity. We are all aware of the tremendous advertising growth through digital channels. With the continued migration of advertising spend to digital devices, AudienceScience is well positioned to leverage our technology and expertise to continue to be the market leader."

"My passion is to engage in the market, evangelize our company, and work with the publishers and advertisers to mold our industry and bring efficiency and effectiveness to digital advertising," said Hirsch. "It is a chaotic marketplace and there is significant work to be done bringing advertisers and publishers together in a meaningful way. I enjoy working with our premium clients and our world-class team to win big. Bringing Jeff Pullen in to do what he does so well frees me to do what I do best."

Before joining AudienceScience, Pullen most recently held the post of CEO of US Search, a people search and public records company. Pullen held the position of COO at ValueClick, Inc. (VCLK), one of the world's largest integrated online marketing companies, which he joined as a result of ValueClick's acquisition of Commission Junction, where he was CEO. Pullen's career also includes many years as a partner in the Financial Advisory Services practice of Coopers & Lybrand where he specialized in mergers & acquisitions and litigation services.

About AudienceScience:
AudienceScience is the largest and most trusted audience aggregator in the world. As an early innovator of online advertising technology, AudienceScience continues to revolutionize the industry, enabling universal access to audiences and driving digital marketing success. The Audience Delivery System, a comprehensive global media solution, comprises the AudienceScience Gateway, the premier audience targeting and data management platform, delivering efficient and effective online advertising, and AudienceScience Connect™, the industry's first media transaction platform enabling streamlined and transparent premium media buying and selling, including state-of-the-industry Real Time Bidding support. With 300 billion data insights daily into over 386 million people worldwide, AudienceScience makes it simple to find, reach and achieve one-to-one marketing at scale. Since 2003, AudienceScience has delivered over 250,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital,, T-Com, Orange, Terra, Telecom Italia and Wall Street Journal Digital. For more information, please visit and follow @AudienceScience on Twitter.