SOURCE: AudienceScience

March 18, 2015 09:30 ET

AudienceScience CTO Basem Nayfeh Wins ASPLOS Most Influential Paper Award

NEW YORK, NY--(Marketwired - Mar 18, 2015) -  Basem Nayfeh, Chief Technology Officer of AudienceScience, a global advertising technology and services company, has been selected as winner of the Architectural Support for Programming Languages and Operating Systems (ASPLOS) Most Influential Paper Award. The award recognizes a historical ASPLOS paper that has had major influence on the field and was published at an ASPLOS conference 10 or more years ago. The award was presented today at ASPLOS 2015 in Istanbul, Turkey.

Nayfeh won for his paper, "The Case for a Single-Chip Multiprocessor," which was co-authored by Kunle Olukotun, Lance Hammond, Ken Wilson, and Kunyung Chang. Nayfeh, Hammond, Wilson, and Chang were graduate students in Professor Olukotun's research group at Stanford University at the time of the paper's publication in 1996.

The paper presents a case for putting multiple copies of a microprocessor onto a single microchip, which has become the standard for the computing industry. This advancement has directly affected the advertising technology industry, creating the processing power that makes real-time bidding's complex auctions and ad serving possible.

Learn more about ASPLOS 2015 at http://asplos15.bilkent.edu.tr.

About AudienceScience:

AudienceScience is a global advertising technology and services company that puts marketing science firmly in the hands of the advertiser. The AudienceScience® Helios Enterprise Advertising Management System combines control and ownership of data with 100% media spend transparency. This gives advertisers a complete view of how every dollar spent goes towards reaching their desired consumers across online display, video and mobile media. A SaaS-based technology, AudienceScience® Helios enables advertisers to store and analyze on and offline data, build proprietary audiences, and target those audiences in real time and all within a single closed-loop system. With industry-leading audience targeting, data segmentation, a combined DSP/DMP, and comprehensive analytics, AudienceScience is the only company that enables brands to take full ownership of their marketing including data, technology, budget and -- most critically -- customer relationships.