SOURCE: AudienceScience

AudienceScience

April 09, 2009 11:25 ET

AudienceScience Hires Digital Sales Veteran Stuart Colman to Head European Operations

NEW YORK, NY--(Marketwire - April 9, 2009) - AudienceScience (formerly Revenue Science) announced today that they have hired former Financial Times head of sales, Stuart Colman, as the new head of European operations. Mr. Colman replaces Jeremy Mason, who will be returning to Seattle where AudienceScience is headquartered. In his new role, Mr. Colman will be responsible for growing the company's European publisher and agency partnerships, managing the team that supports the partner relationships, driving the strategic direction of AudienceScience in Europe, and continuing AudienceScience's strong industry involvement.

"Behavioural targeting as a practice has been established as mandatory for online advertising success and continues to evolve in Europe. We are thrilled to have Stuart helping us lead the growth of the industry as well as our European operations," said Jeff Hirsch, President and CEO, AudienceScience. "His expertise in both digital media and corporate development will be a major asset to us as we continue to advance in the European markets."

Mr. Colman began his digital media career at emedia, a pioneering e-mail marketing firm. After four successful years, in which he was integral to the dramatic growth and development of both the product and value proposition, he moved into the role of agency account manager for the Financial Times, focusing on its Web property, FT.com. He soon became UK Group Head and was responsible for both significant revenue growth as well as the expansion of the digital sales team.

In 2007, Mr. Colman became Head of Digital Sales for the EMEA region, focusing on delivering revenue growth and strategic direction for Financial Times' digital operations across Europe, the Middle East and Africa. During this time, he oversaw the introduction of specific digital representation for FT.com in Paris, Manchester and Frankfurt as well as continuing the growth of the London team. He has been vitally involved in the development of new products, channels and technologies that have helped keep FT.com at the forefront of digital media and oversaw the successful expansion of FT.com's market leading usage of BT across Europe, with these skills being a primary benefit to AudienceScience's publisher and agency partnerships.

"Considering AudienceScience's leading global position in behavioural targeting, this is an ideal organization to provide the technology, leadership and education the European BT space needs. I am excited to bring my own knowledge to the table as we enter the new era for AudienceScience," said Stuart Colman, Managing Director of European Operations, AudienceScience.

About AudienceScience:

AudienceScience (formerly Revenue Science) is a technology-centric media company focused on the science of online marketing. AudienceScience is the only company worldwide to offer both an audience technology platform and a targeting marketplace, recording billions of behavioural events daily and reaching over 385 million unique Internet users. AudienceScience technology empowers Web publishers, marketers, networks, exchanges, and agencies to create intelligent audience segments to connect people with relevant advertising driving the transition to data-driven audience marketing online. Delivering behaviourally targeted campaigns since 2003, AudienceScience serves more targeted ads worldwide than any other company for clients including Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital. For more information, please visit www.audiencescience.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR on behalf of AudienceScience
    Email Contact
    919-833-9975 x. 12