SOURCE: AudienceScience

AudienceScience

July 14, 2010 09:00 ET

AudienceScience Hires Veteran Media Exec Alanna Clark as Vice President of Strategic Partnerships

NEW YORK, NY--(Marketwire - July 14, 2010) -  AudienceScience, a targeting technology company driving digital marketing success, announced today that Alanna Clark has joined the company as Vice President of Strategic Partnerships. In this newly created role, Clark will be primarily responsible for forging new relationships on behalf of AudienceScience within the online advertising ecosystem. The expansion of AudienceScience's partnerships with strategic networks including DSPs, SSPs, and trading desks, will strengthen The Audience Gateway targeting platform as the industry standard for online marketing. Clark will be working in the New York office and reporting directly to Denise Colella, Chief Revenue Officer and former colleague at Right Media.

An online advertising veteran with over a decade of experience in the space, Clark most recently served as Director of Business Development at AdMeld, where she was responsible for their Real Time Bidding platform, including the development of strategic partnerships. Under her leadership, RTB spend tripled month over month, increasing publisher revenues as well as overall marketplace CPM. Prior to AdMeld, Clark worked as Director of Marketplace Performance and Analytics for The Right Media Exchange and Yahoo!'s APT, where she focused on yield optimization, ad selection algorithms, online adserving, and product management. Clark has held additional engagements at Nielsen and DoubleClick, Inc.

"Alanna's strong technology background and expertise in developing strategic relationships will be incredibly helpful in continuing to establish AudienceScience as the global leader in audience targeting," said Denise Colella. "Our partnerships with other industry leaders are essential to the success of our leading technology platform and with the addition of Alanna to the team, we could not be more confident that we have placed those valuable relationships in capable hands."

About AudienceScience:
AudienceScience technology provides a gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com.