SOURCE: AudienceScience

October 02, 2014 10:00 ET

AudienceScience Names Danny Kim Director of Innovation

Mobile Expert to Manage Emerging Technology Products for Global Brand Advertisers

NEW YORK, NY--(Marketwired - Oct 2, 2014) - AudienceScience® today announced that Danny Kim has joined the company as Director of Innovation. In this newly created role, Kim will manage the company's mobile and emerging technology products, helping AudienceScience's brand clients navigate an ever-evolving online landscape.

Kim brings years of experience working as a product manager for wireless and mobile carriers, including AT&T and T-Mobile, and will be responsible for guiding advertisers through new technologies, helping them better understand how consumers interact with the internet and how these new devices result in new behaviors.

One of these major initiatives will be the Universal ID, a mobile technology that allows brand marketers to anonymously connect consumer behavior across devices. As consumers continue to use mobile devices to access the internet, brands have an interest in learning how behaviors and demographics differ between mobile devices, as well as between connected devices and desktop computers.

"The channels through which consumers reach online content are changing rapidly, which means that brands need to stay up to date on the different ways to reach their target audiences," said Mike Peralta, CEO of AudienceScience. "At AudienceScience, we're prepared to adapt to the consumer market so that our advertisers have all the best tools at their disposal. Danny's experience in mobile technology will help us break down the hurdles marketers face when entering new channels, and will guide brands into new innovative marketing strategies."

Kim will be based in AudienceScience's Bellevue, WA office.

About AudienceScience
AudienceScience is a global advertising technology and services company that puts marketing science firmly in the hands of the advertiser. The AudienceScience Gateway Enterprise Advertising Management System combines control and ownership of data with 100% media spend transparency. This gives advertisers a complete view of how every dollar spent goes towards reaching their desired consumers across online display, video and mobile media. A SaaS-based technology, AudienceScience Gateway enables advertisers to store and analyze on and offline data, build proprietary audiences, and target those audiences in real time and all within a single closed-loop system. With industry-leading audience targeting, data segmentation, a combined DSP/DMP, and comprehensive analytics, AudienceScience is the only company that enables brands to take full ownership of their marketing including data, technology, budget and -- most critically -- customer relationships.

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