SOURCE: AudienceScience

April 06, 2015 09:30 ET

AudienceScience Names Tim Barnes Chief Product Officer

Ad Technology Firm Taps Big Data and CRM Expert to Guide Product Development

NEW YORK, NY--(Marketwired - Apr 6, 2015) - AudienceScience® today announced that Tim Barnes has joined the company as Chief Product Officer. A veteran of both the agency and technology vendor sides of digital advertising, Barnes will focus on designing and delivering solutions that help AudienceScience's brand clients engage their customers and grow their audiences across multiple online platforms.

In the newly created role, Barnes will oversee all aspects of product development and define and drive product strategy. He and his team will work directly with AudienceScience's international brand advertiser clients to build products that meet their needs in the changing digital media ecosystem. He will also oversee all customer and third-party integrations, working closely across the company to ensure that the AudienceScience® Helios Enterprise Advertising Management System meets the latest technology requirements and helps clients meet their marketing goals.

"Tim's experience developing a number of different products for advertisers will enable him to bring valuable insight and leadership to our team," said Mike Peralta, CEO at AudienceScience. "Global marketers are facing a rapidly evolving media landscape, one full of emerging technologies and standards. It is AudienceScience's mission to help guide them with solutions that fit their needs and campaign requirements. By working closely with our clients and tailoring technology to their needs, Tim and his team will help them succeed across multiple digital channels."

Barnes joins from Placed, a location-driven insights company, where he was Chief Product Officer. Previously, he co-founded Fabric, a creative technology company acquired by WPP in December of 2013. Across four years, Barnes held a variety of titles at the company, including President, Chief Strategy Officer and Head of Products. He has also held positions at VivaKi and Razorfish. He will be based in the company's Bellevue, WA office.

About AudienceScience:
AudienceScience is a global advertising technology and services company that puts marketing science firmly in the hands of the advertiser. The AudienceScience® Helios Enterprise Advertising Management System combines control and ownership of data with 100% media spend transparency. This gives advertisers a complete view of how every dollar spent goes towards reaching their desired consumers across online display, video and mobile media. A SaaS-based technology, AudienceScience® Helios enables advertisers to store and analyze on and offline data, build proprietary audiences, and target those audiences in real time and all within a single closed-loop system. With industry-leading audience targeting, data segmentation, a combined DSP/DMP, and comprehensive analytics, AudienceScience is the only company that enables brands to take full ownership of their marketing including data, technology, budget and -- most critically -- customer relationships.