SOURCE: AudienceScience

AudienceScience

June 09, 2009 08:00 ET

AudienceScience Partners With Coremetrics to Enable Analytics Customers to Easily Target Prospects With Integrated Targeting Solution

NEW YORK, NY--(Marketwire - June 9, 2009) - AudienceScience announced today that it has partnered with Coremetrics to provide an integrated solution that facilitates targeting for users of Coremetrics AdTarget™. AudienceScience is among the first five behavioral targeting providers to become a Coremetrics Connect™ certified partner for AdTarget.

Coremetrics Analytics™ and marketing optimization applications provide actionable insight for guiding critical marketing decisions. Now, users of the new AdTarget application have access to a simple way to target or retarget their prospects with seamless functionality.

"Behavioral targeting, coupled with the ability to relevantly message, caters to marketers' specific need to find and then speak to their ideal audiences online with the right message at the right time," said Jeff Hirsch, president and CEO of AudienceScience. "The insight gained through the combination of analytics from Coremetrics and the sophisticated targeting platform from AudienceScience is invaluable to marketers who need to efficiently reach qualified prospects with relevant messaging."

By leveraging their existing Coremetrics analytics tags, clients can now syndicate their non-personally identifiable visitor activity data to AudienceScience, eliminating the need to place additional ad network tags on their pages. Moreover, since Coremetrics tags are placed throughout the entire website, clients can define and syndicate highly segmented activities, well surpassing the capabilities offered by ad network tags. AudienceScience can then easily launch targeted display ad campaigns that deliver highly relevant messages to users across the AudienceScience Targeting Marketplace.

"Coremetrics doesn't just provide reports and analytics to our clients; we make visitor data actionable to help marketers automate the process of acquiring, converting and retaining customers," said John Squire, chief strategy officer, Coremetrics. "We're thrilled to partner with AudienceScience because their platform provides advanced retargeting for marketers and relevant ads tailored to consumers' interests. AdTarget customers will literally be able to syndicate their site activity data to AudienceScience through a simple drag-and-drop action, and will reap the immediate benefits of targeted display campaigns."

About AudienceScience:

AudienceScience (formerly Revenue Science) leverages its proprietary audience targeting platform to enable marketers worldwide to find, understand, and target their audiences online. Recording billions of anonymous interest, profile and intent based consumer events daily, accessing audience data from a myriad of third parties, the AudienceScience targeting marketplace touches over 385 million unique Internet users. AudienceScience technology empowers Web publishers, marketers, networks, exchanges, and agencies to intelligently create audience segments to connect people with relevant branding and brand response based advertising. Delivering behaviorally targeted campaigns since 2003, AudienceScience serves more targeted ads worldwide than any other company for clients including Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com.

About Coremetrics:

Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR on behalf of AudienceScience
    Email Contact
    919-833-9975 x.12