SOURCE: AudienceScience

AudienceScience

October 01, 2012 10:52 ET

AudienceScience President Mike Peralta Invited to Discuss the Future of Data During NYC Advertising Week

NEW YORK, NY--(Marketwire - Oct 1, 2012) - Today, AudienceScience®, a leading global online advertising technology company delivering digital marketing success is pleased to announce its participation in several key events during Advertising Week IX in New York City October 1-5. AudienceScience President Mike Peralta will be speaking at both OMMA Display and at the Advertising Week Experience (AWE) Data Congress. Advertising Week is the world's premier annual gathering of marketing and communications leaders each year in New York City. AWE, housed at The Times Center, will feature innovators demonstrating how their technologies offer new opportunities to marketers, and foster thought leadership discussions amongst the industry's brightest minds, in exclusive, limited-attendance, A-list events.

Peralta's OMMA Display panel, "Data In: Best Practices for Mapping Data Against Brand Goals," will take place on Tuesday, October 2 at 4:15 p.m. at the New York Marriott Marquis. This panel of media planners, buyers, and practitioners will explain how and why decisions were made to include and exclude data from their targeting mix. Marketers must filter through waves of data now available, with the objective of determining the actionability of consumer data and then effectively map it against campaign objectives.

Peralta is also speaking at the first AWE Data Congress on the panel, "From the Big Leagues to the Big Brands: How Industry Players are Winning with Data," on Wednesday, October 3, 2012 at 3:00 p.m. at the NASDAQ MarketSite. This AWE panel responds to the advertising industry's unprecedented access to data in online marketing today, and how it can be leveraged to connect with consumers efficiently and effectively.

"Brands need to be working together with agencies and technology partners to sift through data and find insights," says Peralta. "This vision of the future of data will lead brands to measure their online advertising in more relevant units than click-throughs and cost-per-acquisition. In doing so, brands will experience a full funnel engagement with their customers and appreciably increase digital marketing spending -- the money inevitably follows consumers' behavior. I'm looking forward to sharing my perspective through lively debate during Advertising Week and am thrilled to be in the presence of such innovative and thought provoking industry leaders."

For more information on AudienceScience and Peralta's engagements, please contact lana@blastpr.com, hollis@blastpr.com or visit http://www.audiencescience.com/

About AudienceScience:
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data making it simple to create, understand and engage relevant audiences. By leveraging industry leading technology, superior service and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow AudienceScience on Twitter.