SOURCE: AudienceScience


December 09, 2010 09:00 ET

AudienceScience® Hires Peter Bassett as VP of Media Transaction Platform - AudienceScience Connect™

Bassett Departs Glam Media to Manage the High Demand for New AudienceScience Connect™ Business

NEW YORK, NY--(Marketwire - December 9, 2010) - AudienceScience®, a global online advertising technology company delivering digital marketing success, today announced that Peter Bassett has joined the company in the newly created position, vice president, Connect. In this role, Bassett will be responsible for managing new business resulting from the company's recent US launch of AudienceScience Connect™, the premier media transaction platform (MTP) enabling the end-to-end simplification of online media buying and selling. Bassett joins AudienceScience from Glam Media where he was vice president of platform sales.

"With the phenomenal response and demand around last month's US launch of AudienceScience Connect, it is imperative that our customer relationships are in the most capable hands," said Jeff Hirsch, president & CEO, AudienceScience. "Peter Bassett's years of experience in the media business will enable him to help drive adoption for our exciting new media transaction platform."

With more than two decades of online media sales and Internet advertising experience, Bassett brings with him the deep relationships he has formed with digital agencies and digital marketers. Bassett has extensive sales experience for ad networks including his most recent position as vice president of platform sales at Glam Media, chief operating officer and senior vice president of global sales at Sportgenic, Inc. and senior vice president of advertising sales at Millennial Media, Inc.

Bassett also spent nearly six years at Community Connect, one of the largest multicultural social media companies. As senior vice president of Advertising Sales, Content and Operations, he conceived and assisted in the launch of the Community Connect classified recruitment content area, which later became the most successful multicultural job resource for companies, recruiters and job candidates.

About AudienceScience:
AudienceScience provides an integrated data management and audience targeting platform, enabling universal access to audiences. With 270 billion data insights daily into over 386 million people worldwide, this industry leading technology, The Audience Gateway, drives digital marketing success by empowering marketers with the intelligence and control to execute effective global campaigns. Strengthening AudienceScience's global presence are the 2010 acquisitions of Europe-based targeting leader wunderloop and Hispanic audience targeting innovator Consorte Media. Since 2003, AudienceScience has delivered over 100,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital,, SKECHERS, T-Com, Orange, Terra, Telecom Italia and Wall Street Journal Digital. For more information, please visit