SOURCE: AudienceView


September 17, 2014 04:00 ET

AudienceView Appoints David McClellan as Managing Director, EMEA

TORONTO, ON--(Marketwired - September 17, 2014) - AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce the appointment of David McClellan to its senior leadership team as Managing Director for the Europe, Middle East and Africa (EMEA) region. Mr. McClellan brings more than 30 years of experience in ticketing and technology to AudienceView, including executive and management-level positions with Hewlett-Packard, Ticketmaster Systems Ltd. (Synchro) and Among his notable career achievements, Mr. McClellan led to increase its total annual revenues for international markets to £40 million.

"AudienceView has achieved success in the UK and EMEA through our innovation with leading organizations and industry partners. Building on our continued momentum, we are thrilled to welcome an executive of David's calibre to lead our international expansion from the UK," said Mark Fowlie, CEO for AudienceView. "David's background in sports and the arts plus his in-depth knowledge of ticketing and technology made him the ideal choice to support our growth across EMEA. His presence as a senior executive based in the UK will also allow us to take new products to market as we expand our offerings with AV Pro, AV Go and AV Community and provide excellent service tailored to the unique needs of our clients outside North America."

"I strongly believe that AudienceView is at the pinnacle of technology in our industry and look forward to helping the company continue to transform the future of entertainment e-commerce," said David McClellan, Managing Director, EMEA for AudienceView. "With our unparalleled solutions and service, AudienceView is instrumental in helping current and future clients reach their business goals and I am excited to help the company further expand its business internationally."

In the newly created position, Mr. McClellan is responsible for leading AudienceView's growth in the EMEA region. He will manage AudienceView's office in London, leading all sales operations outside of North America, while providing leadership and guidance to the company's UK team. With an increased presence and investment in the region, AudienceView is also positioned to further enhance its customer support.

Mr. McClellan joined in 2007 as Managing Director, EMEA and was promoted to also oversee the Asia-Pacific region just one year later. Under his guidance and leadership, won significant business with both existing and new solutions, and the company's annual revenue for international markets grew to £40 million. More recently, as Managing Director/CEO, UK for Tickethour UK Ltd., Mr. McClellan created and led the B2B software and services provider in the UK retail market.

After graduating with an honours degree in Electronic Engineering from University of Liverpool, Mr. McClellan spent 14 years in sales and marketing in the IT industry. Mr. McClellan's introduction into the ticketing industry began when he joined Ticketmaster Systems (Synchro) as a Regional Manager responsible for B2B box office system clients. He then joined Hewlett-Packard (HP) where he held positions of increasing responsibility over a 10-year period, including commercial, operational and business management roles. During his tenure at HP, Mr. McClellan was a solution architect for an end-to-end venue platform and was responsible for signing major clients for a sports sponsorship system.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

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