TORONTO, ON--(Marketwired - August 09, 2016) - AudienceView and Vivid Seats, two dominant players in the live events and entertainment industry, announce a strategic partnership that connects primary and secondary distribution channels to create unmatched value for sports, arts and entertainment organizations looking to grow their passionate communities.
AudienceView, a global leader in providing integrated ticketing, fundraising and e-commerce through a single platform, works closely with hundreds of organizations around the world to drive monetization strategies forward through innovative products and best-of-breed partnerships.
With Vivid Seats, AudienceView clients will be able to tap into the immense power of multi-channel distribution with the best tools in the industry for buyers and sellers to discover, shop, share, resell, plan and organize live event experiences.
The end-to-end integration will enable primary and secondary inventory to flow from AudienceView into the industry-leading Vivid Seats marketplace seamlessly and in real-time for AudienceView clients and their ticket buyers.
The implementation of powerful marketing tools provided by Vivid Seats to attract the right ticket buyers while identifying new passionate fans and patrons serves as an exciting step forward for live sports, arts and entertainment organizations.
This newfound access to understanding more about attendees while creating a direct relationship with every ticketholder for future engagement opportunities, both during and after the event, unlocks loyalty and revenue for these organizations.
With a set of common flagship clients in both sports and arts, there was obvious synergy between AudienceView and Vivid Seats. The University of Tennessee Athletics Department, passionately supported by Vol Nation, recently chose both AudienceView and Vivid Seats to help form the base of their fan engagement strategy. Shorenstein Hays Nederlander (SHN), the preeminent theater organization in San Francisco, is a strong partner of Vivid Seats and long time AudienceView client.
"We are thrilled about our partnership with Vivid Seats," said Mark Fowlie, CEO of AudienceView. "As we continue to advance the needs of our clients, finding additional innovative ways to help distribute inventory is vital for all sports, arts and entertainment organizations while still maintaining brand control. The tools and reach that Vivid Seats provides will ensure that AudienceView clients won't fall victim to the global trend around declining attendance." Fowlie also highlighted the benefit of this partnership directly for ticket-holders, "By providing subscribers and season ticket holders with a seamless way to resell seats they can't use, our clients get to better retain the key relationships with their most passionate supporters."
"Vivid Seats works with industry leaders and innovators, so the strategic partnership with AudienceView was a natural fit," said Eric Vassilatos, co-founder of Vivid Seats. "Their strengths as an integrated, real-time ticketing and e-commerce platform align well with us, and we look forward to working with existing AudienceView clients, going out to the market to acquire new clients together and ultimately driving a new way to think about ticket distribution and holistic customer engagement."
AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 600 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.
About Vivid Seats
Vivid Seats is the largest independent secondary marketplace for tickets to live sports, concert and theater events. Founded in 2001, the Chicago-based company offers industry-leading affordability across one of the widest selections of premium tickets and event packages. Vivid Seats supports all orders with a comprehensive buyer guarantee and an in-house customer service team to ensure the safest and most convenient purchase experience. Fans that want to sit closer and see more of their favorite live events can order directly on vividseats.com or by phone at 866.848.8499.