SOURCE: Visible World

September 02, 2014 07:51 ET

AudienceXpress, Turn Enable Programmatic Buying of TV Ads

Expanded Programmatic Ecosystem Allows Single Platform Buys of TV and Digital Video Ads

NEW YORK, NY--(Marketwired - Sep 2, 2014) - AudienceXpress, the leading programmatic TV buying platform, and Turn, the marketing software and analytics platform, announced today an alliance for truly programmatic cross-platform ad campaigns. AudienceXpress will be integrating into the Turn platform to enable brands and agencies to execute digital and television advertising through a single, easy to manage platform.

The two companies have been widely acknowledged to be leaders in providing data-driven, audience-based advertising. This partnership highlights the abilities of AudienceXpress and Turn to provide not only a wide cross-platform inventory offering to advertisers, but also the capabilities to plan, optimize, and measure campaigns based on marketers' audience data. The integration with AudienceXpress further expands Turn's programmatic TV ecosystem, providing marketers with access to inventory from over 80 ad-insertable cable networks through partnerships with leading multi-channel video program distributors and national cable network groups. By accessing this inventory through Audience Suite, Turn's data management platform (DMP), marketers can apply the same rich audience insights available in digital to television. The single platform for execution and measurement makes it possible for marketers to create true cross- channel strategies.

"Smart marketers are increasingly looking to apply audience data and insights to all channels -- including television," said Paul Alfieri, Senior Vice President of Marketing at Turn. "Data-driven TV is on the rise, and AudienceXpress is a key addition to our industry-leading programmatic TV ecosystem."

"Turn is a leader in the programmatic digital space," said Hasan Rahim, AudienceXpress' SVP and Head of Sales. "This partnership will combine our capabilities to offer advertisers and agencies the most effective programmatic solution available."

About AudienceXpress

AudienceXpress, a subsidiary of Visible World, is a leading programmatic TV buying platform that automates the planning, buying, optimization, and daily reporting of linear TV campaigns nationwide. AudienceXpress' Web-based platform allows media buyers to optimize campaigns and reach target audiences quickly and easily. AudienceXpress offers simple, scaled delivery of a national audience, superior audience targeting technology, full automated execution, next-day impression reporting, and data-driven consumer insights. www.audiencexpress.com

About Turn

Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make marketing decisions. Our integrated cloud platform enables data management, cross-channel advertising, and advanced analytics from a single login, along with point-and-click access to more than 150 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform.

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