SOURCE: AudioConexus Inc.

April 30, 2013 08:15 ET

AudioConexus Inc. Tapped to Bring Mobile App and Extended Experience to MythBusters: The Explosive Exhibition

TORONTO--(Marketwired - April 30, 2013) - MythBusters: The Explosive Exhibition uses interactive technology and a hands-on approach which allows guests to explore the world of science using the same methods as the hosts of Discovery Channel's Emmy-nominated series, MythBusters. In partnership with Exhibits Development Group (EDG) and Geoffrey M. Curley + Associates (GMC+A), AudioConexus Inc. has developed a tour app that takes visitors beyond the Exhibition's doors and into the world of interactive mythbusting.

Launched in conjunction with the Exhibition's third stop at the Oregon Museum of Science & Industry in Portland, the partnership allows visitors to further their experience using a new mobile tour app. The app provides access to the largest MythBusters scientific study ever, combining data collected from the various interactive myths.

Results from the app live on the Exhibition's website, www.mythbusterstheexhibition.com, and provide a platform for guests to further their experience at home through comparing their findings with the greater Exhibition community. The data collected creates the largest sample size ever pulled for the MythBusters team to compare with results from the show.

"This has been an amazing experience and it's been a privilege to work with EDG, Geoffrey M. Curley + Associates, Discovery Communications and the MythBusters crew," said Jonathan Stanley, President & CEO of AudioConexus Inc. "They all contributed many hours and expertise to help us create an app that supports fun within the context of the scientific method. This educational mandate was really important to everyone and as a parent I appreciate that MythBusters is opening doors to science and inspiring young minds."

"Developing an app for MythBusters: The Explosive Exhibition required an intensive creative process to create an engaging interactive mobile experience that not only supports the scientific method, but is part of it", said Geoffrey Curley, Principal of Geoffrey M. Curley + Associates. "From research and script writing to design and development of the app, AudioConexus was a true collaborator in developing this extended experience for museum guests."

The Mobile Tour app for MythBusters: The Explosive Exhibition was created in English and Spanish. The Audio Guide Tour App and Device is available for a single rental fee.

MythBusters: The Explosive Exhibition was created by Discovery Communications and Exhibits Development Group (EDG), in partnership with the Museum of Science and Industry, Chicago (MSI) and Geoffrey M. Curley + Associates (GMC+A). MythBusters, the series, is developed and produced by Beyond Entertainment Limited.

About the MythBusters:

MYTHBUSTERS, which first launched on Discovery Channel in 2003, is hosted by Jamie Hyneman and Adam Savage, and Tory Belleci, Kari Byron and Grant Imahara. Inspiring a generation to inquire, interact and get involved with science, MYTHBUSTERS uses a signature brand of explosive experimentation to prove or disprove popular myths, misconceptions or legends.

About Discovery Communications:

Discovery Communications is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

About AudioConexus:

AudioConexus Inc. ("ACI") is a leader in providing GPS and handheld audio and multimedia interpretation in the global tourism industry. Providing multilingual entertainment, AudioConexus has produced audio tours in more than 30 languages for premier brands around the world. From the streets of Honolulu to the canals of Amsterdam to the factory floors of Wisconsin -- we work with companies to create tour products people love. Founded in 2006, AudioConexus is a global company with partners in North America, Europe, Latin America and Asia.

www.audioconexus.com.

About Exhibits Development Group (EDG):

EDG is dedicated to the development, production, marketing and distribution of traveling museum exhibitions and cultural projects. EDG also serves as a partner to other exhibition organizers, museums, foundations and collection owners in the U.S. and abroad in the care and stewardship of their exhibitions and collections. EDG's mission is to initiate and promote international cultural and intellectual exchange by bringing high-quality traveling exhibitions of art, science, and history to broad and diverse audiences. For more information, please visit www.exhibitsdevelopment.com.

About Geoffrey M. Curley + Associates (GMC+A):

GMC+A is an innovative consulting company to support the development and execution of new and vibrant educational, hands-on, minds-on experiences. GMC+A's goal is to integrate new, cutting-edge technologies, environmental design and emotional storytelling with tantalizing visual audio and tactile experiences making exhibitions more personal artistic, fun, educational and memorable. For more information, please visit www.gmcurley.com.

About Oregon Museum of Science and Industry:

OMSI founded in 1944, the Oregon Museum of Science and Industry (OMSI), the premiere venue, is one of the nation's leading science museums, a world-class tourist attraction, and an award-winning educational resource for the kid in each of us. www.omsi.edu

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