SOURCE: Audiolife


September 02, 2009 13:26 ET

Audiolife Expands Technology Platform With Feature Set: Analytics, Customizable Widgets and Web Stores

Leader in Direct-To-Fan eCommerce Will Give Artists And Labels More Tools and Creative Control Through Detailed Statistics and Customizable Storefront Options

LOS ANGELES, CA--(Marketwire - September 2, 2009) - Audiolife, a Direct-To-Fan eCommerce platform designed for independent artists and labels, has made several key company announcements through Founder and CEO Brandon Hance on recently added technology platform features: analytics, customizable viral stores, and customizable web stores. The recently released feature set will give artists real-time transparency and visibility over all online sales and eCommerce activity.

The first feature, analytics, allows artists to gather detailed statistics on who is purchasing their merchandise, where they are concentrated, and various behaviors associated with their fan base. More specifically, the benefits include enhanced data management and increased understanding of which offerings are more compelling and marketable.

In addition to analytics, Audiolife has re-designed its widget technology, giving artists the option to customize their viral stores (widgets) for necessary brand recognition and consistency. This upgraded version allows viral stores placed on the artist's website, blog, or social network to be integrated and streamlined across all online properties.

The final feature, a customizable web store, acts as the artist's "home base" for all digital and physical merchandise, and is complimentary to the viral store. All web stores come with a unique URL that can be used in link exchanges for marketing initiatives and public relations efforts, as well as direct-to-fan outreach.

"We want the artists to view their music careers like any successful business would, and this means creating a consistent brand message with everything they push out to their fans," remarked Brandon Hance, Founder and CEO of Audiolife. "By having fully customizable web stores and viral storefronts, as well as analytics, artists can remain consistent with their brand and online properties, while tracking what is most effective for building and maintaining deep relationships with their fans."

About Audiolife

Los Angeles-based Audiolife ( is a Direct-To-Fan eCommerce platform that gives independent artists and labels the necessary tools and technology to sell digital and physical merchandise directly to fans through all major online distribution points including websites, blogs, and social networks. In addition, the company offers tour supply solutions including bulk ordering, warehousing, and fulfillment.

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