SOURCE: Auditude

Auditude

August 08, 2011 10:05 ET

Auditude and Innovid Partner to Improve Audience Engagement on Video Ads

Auditude Media Group Leverages Innovid's iRoll Ad Unit to Provide Advertisers With Deeper In-Stream Audience Engagement and Brand Immersion Capabilities

PALO ALTO, CA--(Marketwire - Aug 8, 2011) - Auditude (www.auditude.com), the leading provider of video advertising technology and monetization for premium content owners and distributors, today announced a partnership with Innovid (www.innovid.com) to support high-impact pre-roll capabilities. As a full monetization solution for their content partners, this advertising technology will provide expanded audience engagement, targeted interactivity, and greater advertising analytics.

Innovid's iRoll® ad unit creates opportunities for greater consumer engagement like offering coupons, viewing multiple brand videos, showcasing a carousel of products, searching movie show times, and sharing updates on all major social media channels. These interactive video ad units increase the effectiveness of ad campaigns by combining highly-engaging ad experiences with professionally-produced, premium content.

Through Auditude's technology, Auditude Media Group (AMG) provides advertisers and agencies unique and often exclusive access to premium long- and short-form broadcast and professional video content. As an expansion to their in-stream pre-roll video ad units, AMG will launch the new iRoll capabilities starting with a major CPG brand.

"Brands are looking for innovative advertising formats that grab audience attention and, therefore, generate higher engagement. By working with Innovid, we can offer one of the most effective and innovative interactive video ad units in the market," said Jeremy Helfand, CEO of Auditude. "The combination of compelling, interactive ad units and high-quality content creates greater brand recall for marketers and a superior ad experience for our technology partners."

By partnering with Innovid, AMG will provide its top-tier roster of brand advertisers with enhanced technology around premium in-stream video.

"Auditude's stellar roster of premium content clients and focus on maximizing the value of their video content, make it the perfect partner for applying our interactive pre-roll technology," said Zvika Netter, CEO & Co-Founder, Innovid. "Advertisers have pushed for branding effectiveness that can only be delivered through iRoll. Enabling our technology adds a new level of interactivity to online marketing."

About Auditude Media Group
Auditude Media Group (AMG) leverages Auditude's world-class video ad serving and broadcast fingerprinting technology to aggregate unique and often exclusive access to premium broadcast and professional video content from marquee media brands within brand safe environments. Their technology allows advertisers top-quality, in-stream premium video with transparent placement and first-hand campaign control over a selective set of content partners. Complementing their in-stream pre-roll placement, AMG supports innovative technology partners for cutting-edge creative executions around premium video content for increased audience engagement and brand impact. Visit www.auditude.com.

About Auditude
Auditude provides video advertising technology and monetization solutions for premium content owners and distributors. Its platform enables content owners and publishers to rapidly scale the business requirements and ad serving needs around premium video content. Auditude works with marquee broadcast and professional content organizations in online video to help grow video ad revenue opportunities through superior technology. Clients include Comcast, Major League Baseball, Dailymotion, Dick Clark Productions, FoxNews, Major League Gaming, Lionsgate, UK's Channel 5, and Starz Media, among others. Auditude has been named one of the top private companies in America by Business Insider, Always On and The Hollywood Reporter. Auditude is based in Palo Alto with offices in London, Los Angeles, Chicago and New York City. For more information, please visit us at: www.auditude.com or follow @Auditude on Twitter (www.twitter.com/auditude).

About Innovid
Innovid's technology platform provides a seamless integration between interactive video creative solutions, ad serving functionality and analytics; empowering today's marketers to engage and track their audiences more deeply than ever before. Innovid's platform is comprised of three main products: iRoll, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. INNOVID Ad Server: Which provides baseline analytics and video serving for the majority of online video ads. INNOVID Analytics, a back-end analytics dashboard that measures and tracks engagement at the deepest levels. Innovid is the only technology platform with the scale necessary to elevate campaigns to the next level. With integrations across all the top premium publishers and across all the top video networks, iRoll can provide unprecedented scale not available anywhere else.

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