SOURCE: Auditude

Auditude

May 25, 2011 09:00 ET

Auditude and Major League Gaming Power Up Ads During Live-Streaming Video Game Tournaments

Alliance Harnesses Auditude's Live Streaming Ad Insertion Technology to Monetize Major League Gaming's Live Pro Circuit Video Game Tournaments

PALO ALTO, CA--(Marketwire - May 25, 2011) - Auditude (www.auditude.com) and Major League Gaming (http://www.majorleaguegaming.com), the largest professional video game league in the world, today announced a partnership for online video ad serving and monetization. This agreement provides Major League Gaming (MLG) unparalleled flexibility and control for the insertion of advertising into its live-streamed tournaments and video-on-demand (VOD) content.

Auditude is the leading provider of IP-based video advertising technology for premium content owners and distributors. Each year, MLG hosts the Pro Circuit live video game tournaments across the U.S., where the world's best video game players compete for their share of over $1 million in prizes and player stipends. The season kicked off in Dallas last month where more than 1,200 players competed and it continues in Columbus on June 3. In 2010, more than 600,000 unique viewers tuned in for the live broadcast of each Pro Circuit weekend event. The complete Pro Circuit tour delivered 11 million live streams and served 3.3 million hours of live video.

MLG chose to work with Auditude based on its expertise powering complex live events online with in-stream advertising opportunities. Auditude's platform will enhance the viewing experience for MLG's loyal fans while also creating and supporting a premium revenue opportunity for the company. Auditude will enable MLG to dynamically insert and program multi-unit ad pods for a TV-like viewing experience which will increase the number of relevant ads that can be served.

"Once we saw the full extent of Auditude's capabilities, including its live-streaming experiences, we knew it was the right partner for us. Auditude's technology will ensure we can support the massive tune-in traffic during our live events so our gamers don't miss a thing," said Sundance DiGiovanni, CEO of MLG. "MLG is creating high value video content for our fans online. Auditude's scalable technology infrastructure helps us give our users and our premium sponsorship partners an exciting TV-like experience, while also giving us the tools we need to effectively monetize all our content."

MLG is the dominant media property targeting the 40 million video game fans in North America. Current partners include Dr Pepper, Sony Ericcson, BIC and Stride, to name a few. MLG's online audience encompasses both professional gamers and aspiring players around the world. In addition to running the Pro Circuit, MLG hosts more than 700,000 matches online each month and showcases a wide array of gameplay and original content on majorleaguegaming.com. MLG reaches roughly 5 million consumers each month online and attracts more than 4,000 new members daily.

"In live streaming environments, you must be able to deliver large-scale concurrent ad decisions and targeted experiences. MLG has the foresight to strengthen its online video offering to a sophisticated audience who not only generate large-scale video views, but who also drive massive bursts in traffic within condensed time frames," said Jeremy Helfand, CEO of Auditude. "We are proud to be partnering with MLG to provide the best live-streaming experience possible while also ensuring their highly valuable inventory is effectively monetized."

MLG's partnership illustrates the accelerated adoption of the Auditude Connect video advertising platform. With a stellar roster of clients including Comcast, Major League Baseball, Fox News, Lionsgate and Sony Music, Auditude has established itself as the technology partner of choice for IP-based video ad management and monetization.

About Auditude
Auditude provides IP-based video advertising technology and monetization solutions for premium content owners and distributors. Its platform enables content owners and publishers to rapidly scale the business requirements and ad serving needs around premium video content. Auditude works with marquee broadcast and professional content organizations in online video to help grow video ad revenue opportunities through superior technology. Clients include Comcast, Major League Baseball, Dailymotion, Dick Clark Productions, Fox News, Lionsgate, UK's Channel Five, Starz Media, and Sony Music, among others. Auditude has been named one of the top private companies in America by Business Insider, Always On and The Hollywood Reporter. Auditude is based in Palo Alto with offices in London, Los Angeles, Chicago and New York City. For more information, please visit us at: www.auditude.com.

About Major League Gaming
Founded in 2002, Major League Gaming (MLG) is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity. The company exclusively represents the best professional gamers and gives millions of aspiring gamers around the world an opportunity to compete, improve their skills, and socialize through our thriving online competitive community and live Pro Circuit competitions. For more information: www.majorleaguegaming.com.

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