SOURCE: BrightLine iTV

September 15, 2008 14:45 ET

Audrey Marco Joins BrightLine iTV as Vice President, Business Development

NEW YORK, NY--(Marketwire - September 15, 2008) - BrightLine iTV Marketing Specialists announced today the appointment of Audrey Marco to the role of Vice President of Business Development in BrightLine's L.A. office. As a veteran of digital marketing and emerging media, Marco will utilize her experience and relationships with consumer and entertainment brand marketers to provide them with the unique and innovative interactive TV ad experiences that are BrightLine's specialty.

Ms. Marco launched her digital marketing career at Sony Pictures Entertainment in 1994. As a founder of its Digital division, she spent 11 years successfully identifying and implementing new marketing and distribution tactics for the studio's entertainment properties through interactive online and mobile initiatives.

Charged throughout her career to create and deliver integrated marketing and branded entertainment solutions, Marco has extensive experience working with Fortune 100 marketers across multiple categories. She has secured and managed high profile strategic alliances with a diverse range of partners, including CBS, Pepsi, WAMU, Ford, T-Mobile, MySpace, American Airlines, Rayovac, and the Microsoft Corporation. And, she has consulted for high-profile entertainment companies including Mark Burnett Productions, Warner Bros. Animation, and Electric Farm Entertainment.

"I am very excited to be joining the BrightLine team at such an inflection point in their rapid growth, and the growth of the interactive television industry. It will be a pleasure and a thrill to build upon the strong foundation of exceptional results and deep behavioral insights that BrightLine's incredibly talented team has already achieved for their impressive roster of clients through a TV dialogue," Ms. Marco said.

Marco is the recipient of several awards, including the Promotional Marketing Association's Reggie Award for her efforts creating innovative integrated marketing campaigns, and the Hollywood Reporter Key Art Award.

"Audrey will make a fine addition to our team," said BrightLine's CEO, Jacqueline Corbelli, "her depth of experience, demonstrated skill and range of accomplishments in creating true integrated marketing solutions for the entertainment industry is an exceptional fit with BrightLine's unique ability to achieve a two-way TV dialogue between consumers and marketers."

About BrightLine:

BrightLine iTV Marketing Specialists is a design services and technology firm that creates and implements custom-designed interactive ad experiences on television. A sole provider in the marketplace, the company brings its unique viewer-centric interactive TV design expertise to companies of all types.

BrightLine is the market leader in transforming TV advertising into an interactive experience. The company's groundbreaking work in TV has been recognized for two consecutive years by the National Academy of Television Arts and Science, generating three Emmy nominations and an Emmy Award for "Outstanding Achievement in Advanced Media Technology for Interactive Commercial Advertising Delivered Through Multi-Channel Digital Set Top Boxes." BrightLine was also named Ad Maker to Watch in 2007 by the Wall Street Journal.

Contact Information

  • Contact:
    Ashley Ross-Teel
    Tel: 212-271-0014 x 35
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