April 15, 2013 07:00 ET

Augify Launches New Data Science & Visualization Platform for Financial Markets

Data Science-as-a-Service Software Enables Traders and Hedge Funds to Detect Human Signals From Unstructured Data: Blogs, Twitter, Facebook, Forums, Chat Rooms, and Mainstream Media

STOCKHOLM, SWEDEN--(Marketwired - April 15, 2013) - What if you could mine Twitter, forums, and blogs for emotions, intentions, sentiment, emerging topics, and memes? What if you could spot buy and sell signals in conversation and predict large investments from these insights? What if you could do all this in real-time and gain split-second advantages?

Augify turns this into a reality by using algorithms that understand human information. The startup provides Cloud-based Data Science & Visualization-as-a-Service solutions to organizations that derive actionable insights from unstructured big data. Companies in the finance industry, among others, will be able to capitalize on non-traditional information sources.

Today, news breaks on social media, forums, and blogs, but it is hard to spot these signals from the deafening noise. According to IBM, 2.5 quintillion bytes of data are generated daily, and 95% of it is unstructured, disorganized information. The most valuable insights lie in this web of complexity: Unstructured data that is difficult to "understand" but growing rapidly in volume.

Overwhelmed by this, traders and hedge funds are constantly looking for new ways to predict market cycles in real-time without trawling manually through data. Twitter analytics have garnered buzz in finance recently, but Augify founder Jay Solomon believes that insights also lie off the beaten Twitter path.

"The new tape is not only Twitter - it's Twitter plus thousands of other data sources. We need new ways to aggregate, add meaning, and visualize this data in real-time," he says. "Data Science-as-a-Service is a crucial tool for human understanding as we transition from the Information to the Knowledge Revolution."

Augify offers a holistic view on data, focusing on Big Data, meaning, and visualization. It aggregates data from thousands of multilingual sources, detects human signals using intelligent algorithms, and visualizes these findings into snapshots of insights.

Augify: The Future of Understanding.

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About Augify

Augify is a technology company specializing in unstructured Big Data analysis using artificial intelligence, machine learning, and natural language processing. We add meaning to data and use visualization to turn data overload into actionable insights. Augify features verticalized applications for finance, marketing, and life sciences, among other industries.

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