SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

July 11, 2011 08:00 ET

Augme and ipCapital Group Announce Strategic Alliance

NEW YORK, NY--(Marketwire - Jul 11, 2011) - Augme Technologies, Inc. (OTCBB: AUGT) a leader in full service mMarketing mobile solutions utilizing patented technology that enables the world's largest brands to plan, build, deploy and track mobile marketing campaigns with their target audiences, today announced its entry into a strategic alliance with ipCapital Licensing Group, Inc., one of America's leading intellectual property licensing firms. Augme is built around the philosophy that marketing and technology are now inextricably linked, and by combining Augme's automated and robust solutions for leveraging the power of brands, its strong Intellectual Property ("IP") position, and ipCapital Licensing Group's one-of-a-kind IP monetization expertise, the alliance is expected to ignite and drive the significant licensing potential of Augme's patent portfolio.

"We believe this strategic alliance will complement Augme's new licensing business and result in consistent and recurring revenue streams that can support our ongoing business development and growth strategies," noted Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "With more than ten years of experience and a sought-after track record in the IP brokerage industry, we are excited that ipCapital Licensing Group chose to work with us. We believe that Augme has aligned itself with an excellent partner that can provide a sustainable monetization advantage for the Company and its shareholders."

Under the agreement, ipCapital Licensing Group will assist Augme in developing its monetization, planning and development strategies, along with the assessment and implementation of the Company's IP licensing program. ipCapital Licensing Group will identify licensing partners that can significantly benefit from Augme's core IP for mobile marketing applications.

"Unique technology-based advertising business models are 'changing the game' of how marketing works," continued Arena. "Augme's powerful technologies allow companies to enhance their brands, while enabling advertisers to benefit from the ability of the Internet to specifically target mobile devices. Augme expands the traditional advertising model and automates the functional process by managing content web development and linking content between various media, such as using mobile devices to link from magazine advertisements to mobile video messages. The Company then very creatively automates where the content media is housed, owned, updated and analyzed, thereby leveraging hundreds of business models for advertisers and company brands alike."

"When I realized how the power of Augme's technology platform was designed to deploy in such a lucrative emerging space as mobile marketing, and how the Company combined its platform with fundamental IP and a desire to expand its IP ownership in the space, I knew I had to be part of this revolution," said John Cronin, Managing Director and Chairman of ipCapital Licensing Group. "We believe Augme's current technology and future advancements and IP assets will be applicable across dozens of market segments."

About ipCapital Licensing Group, Inc.

ipCapital Licensing Group, Inc. ("ipCapital") is one of the world's most experienced intellectual property ("IP") licensing companies, providing IP sales and licensing services to companies of all sizes in the public and private markets and across most industries. All of its clients benefit from senior-level attention from partners with a wide range of industry expertise.

ipCapital has assembled a team experienced in IP sales and licensing transactions that is led by John Cronin, founder and Chairman of ipCapital Group, Inc. Mr. Cronin began his professional career at IBM, where he became the top inventor responsible for over 100 patents. While at IBM, Mr. Cronin created and managed the IBM Patent Factory, where his team facilitated the addition of approximately 800 patents a year to IBM portfolios and increased licensing income from $20 million to $1 billion annually. For more information, visit www.ipclc.com.

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme's AD LIFE™ mobile marketing technology platform allows marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs. Through the use of consumer response tags (CRTs), including 2D codes, UPC codes, SMS, and Image Recognition, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze marketing campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry's challenges involving disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides its customers with business-to-consumer utilities, including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns and licenses the digital broadcast platform BOOMBOX®. The Company is headquartered in New York City. For more information, visit www.augme.com.

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Contact:
    For Augme Technologies, Inc.


    Investor Relations Contact:
    Stephanie Prince
    Jody Burfening
    Lippert/Heilshorn & Associates, Inc.
    (212) 838-3777
    sprince@lhai.com or ir@augme.com

    Public Relations Contact:
    Rachel Carr
    SVP
    DKC Public Relations
    (212) 981-5253
    rachel_carr@dkcnews.com