SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

June 12, 2012 08:00 ET

Augme Technologies Announces First Quarter, FY2013 Ending May 31, 2012 Preliminary Revenue

Backlog Increases 11% Since End of Fourth Quarter, FY2012 Ending February 29, 2012

NEW YORK, NY--(Marketwire - Jun 12, 2012) - Augme® Technologies, Inc. (OTCBB: AUGT), ("Augme") ("the Company") a technology and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing and mobile advertising platform, today announced that the Company expects to report revenue of between $5.0 million and $5.3 million for the first quarter of FY2013 which ended May 31, 2012. The Company reported revenue of $1.2 million the first quarter of FY2012, ended May 31, 2011, which did not include results for Hipcricket®, Inc. ("Hipcricket"). Augme acquired Hipcricket on August 25, 2011.

Total backlog, or the dollar value of signed contracts, approximated $17.4 million at May 31, 2012, compared with $15.7 million backlog in the Company's prior quarter ending February 29, 2012, representing an approximate 11% sequential growth increase.

New order bookings, or the dollar value of contracts signed during the first quarter of FY2013, totaled approximately $6.5 million, compared with $7.1 million during the fourth quarter of FY2012. New bookings from existing customers accounted for 69% of total new orders received during the most recent quarter and 31% resulted from new orders received from new customers.

"I am pleased to report that momentum continues to build at Augme, as evidenced by backlog growth during the three months ended May 31, 2012," said Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "As more and more large enterprises develop mobile marketing strategies and devote greater resources to mobile advertising campaigns, Augme continues to expand its customer base and deepen its relationships with existing customers. The $6.5 million in bookings during the first quarter of Fiscal 2013 contributed to an 11% increase in our backlog, which totaled $17.4 million at May 31, 2012. As our customers continue to test different campaign types and spending effectiveness, our bookings will fluctuate from quarter to quarter due to the timing of closing these larger contracts. We expect significant growth in our sales activity and contract pipeline, as mobile ads continue to expand their share of media spending and we scale our business to meet that demand."

The Company will report its first quarter earnings operating results on July 10, 2012 before the market opens. An investor conference call has been scheduled for 11:00 a.m. EDT the same day to discuss these operating results. Details for accessing the conference call will be provided near the end of June.

About Augme Technologies, Inc.

Augme® Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Selling its products and services under the Hipcricket brand, Augme's platform has provided measurable successes across an industry-leading 175,000 campaigns for its clients, which include many of America's brand-name leaders (e.g., Macy's, MillerCoors, Nestle, Clear Channel) in a variety of industries, along with their agencies.

Augme's offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's AD LIFE® platform facilitates consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE® solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE®, Augme in 2011 acquired the assets of Hipcricket, Inc. and JAGTAG, Inc. and licenses the digital broadcast platform BOOMBOX®. The company's industry-leading patent portfolio now includes 12 issued patents and over 80 pending patents in the U.S. and internationally with over 2,000 claims in the Technology, Media and Telecommunications ("TMT") space. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, Miami and Tucson. For more information visit or .

Augme Technologies™, Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-12.

Forward-Looking Statements

This release includes forward-looking statements. All statements regarding our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," " and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 29, 2012 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

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